** Shares of consumer products co NBY.A rise 7.7% to $0.69
** NBY says it would acquire privately-held skincare
products company DERMAdoctor LLC for purchase price of $15 mln
urn:newsml:reuters.com:*:nBw4V76Z6a
** Co says acquisition has potential to double its top-line
revenue in 2022, expects higher sales and cost benefits from
deal to drive profitability
** Acquisition will significantly increase NBY's presence in
U.S. beauty market with addition of over 30 products currently
sold by DERMAdoctor - NovaBay CEO
** DERMAdoctor sells its products through major retailers
such as Macy's Inc M.N and Costco COST.O , through digital
channels like Amazon AMZN.O , as well as its own website - co
** Stock down 1.4% YTD, including session's gains
(Reporting by Amruta Khandekar)
((Amruta.Khandekar@thomsonreuters.com;))