RCS - Strix Group PLC - LAICA’s 50-Year Celebration

StrixAnnouncement

18/07/2024 07:00

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RNS Number : 7503W  Strix Group PLC  18 July 2024

 
 

 

REACH

18 July 2024

 

 

Strix Group Plc

 

("Strix", the "Group" or the "Company")

 

LAICA's 50-Year Celebration

The Strix Group portfolio brand celebrates milestone anniversary

 

 

Strix Group Plc (AIM: KETL), the global leader in the design, manufacture and
supply of kettle safety controls and other complementary water temperature
management components, marks a significant milestone today as it celebrates
the 50th anniversary of its portfolio brand LAICA S.p.A. ("LAICA"), the
Italian company focussed on water purification and the sale of small domestic
appliances ("SDAs") for personal health and wellness.

 

Established in Vicenza in 1974 by the Moretto family, LAICA has evolved over
the past five decades from a small SDA company in Italy to a globally
recognised company specialising in water treatment and small appliances. Under
the stewardship of the Moretto family's next generation, LAICA has embarked on
a journey of growth and expansion, establishing branches in Europe and Asia
and building a robust global sales network. Committed to developing top-tier,
technologically advanced, and reliable products, LAICA has also championed
sustainability, human rights, and quality of life, setting the foundation for
a promising future.

 

Strix, known for its expertise in kettle safety controls, heating and
temperature controls, steam management, and water filtration technologies,
places a strong emphasis on environmental, social, and governance (ESG)
principles. Acquiring LAICA in 2020, Strix recognised the alignment of LAICA's
objectives and values with its own, and since then, certification for ISO14001
and ISO45001 have been achieved, and a new control model following the broad
Italian law "231" has been introduced. The strategic addition of LAICA has
allowed Strix to broaden its water and SDA divisions, strengthen its presence
in the health and wellness market, and leverage unique capabilities to drive
innovation and growth.

 

By integrating LAICA into its brand portfolio, Strix now has an established
footprint in Europe, as well as a manufacturing facility in Italy . LAICA also
provides access to new revenue streams and gives Strix the opportunity to
leverage its global sales and marketing infrastructure to market LAICA's
products and solutions to a wider audience. This partnership underscores
Strix's ongoing commitment to sustainability and innovation in delivering
high-quality products for the benefit of consumers worldwide.

 

Riccardo Dolcetta, Managing Director of LAICA S.p.A. and Strix Consumer Goods,
said: "As we commemorate our 50th anniversary, we reflect with pride on the
remarkable journey we have shared with our dedicated employees, valued
clients, trusted partners, and supportive friends. Our heartfelt appreciation
goes out to all who have contributed to our mission of enhancing home life and
quality of living. As the Group's European centre of excellence for new
product development, our employees in particular, are the cornerstone of our
success, and we owe our achievements to their unwavering commitment. With
gratitude, we eagerly anticipate the next fifty years of pioneering
innovation."

 

Mark Bartlett, Chief Executive Officer of Strix Group plc, said: "It is with
great pleasure that we celebrate this momentous occasion alongside LAICA.
Collaborating with LAICA has been a rewarding experience as we work together
towards our shared objectives of sustainability and technological advancement
for a better world, ensuring wellness and safe water for all. We extend our
sincere thanks to the LAICA team for their integral role in Strix's
accomplishments thus far. Looking ahead, we are excited to continue our
partnership in exploring fresh and inventive ways to meet the needs of our
customers."

 

For further enquiries, please contact:

 Strix Group Plc                                      +44 (0) 1624 829829
 Mark Bartlett, CEO
 Clare Foster, CFO

 Zeus (Nominated Advisor and Joint Broker)            +44 (0) 20 3829 5000
 Nick Cowles / Jordan Warburton (Investment Banking)

 Dominic King (Corporate Broking)
 Stifel Nicolaus Europe Limited (Joint Broker)        +44 (0) 20 7710 7600
 Matthew Blawat / Francis North

 IFC Advisory Limited (Financial PR and IR)           +44 (0) 20 3934 6630
 Graham Herring / Tim Metcalfe / Florence Chandler

 

About Strix

Founded in 1982, Isle of Man based Strix is a global leader in the design,
manufacture and supply of kettle safety controls and other components and
devices involving water heating and temperature control, steam management and
water filtration.

Strix's core product range comprises a variety of safety controls for small
domestic appliances, primarily kettles. Kettle safety controls require
precision engineering and intricate knowledge of material properties in order
to repeatedly function correctly.

Strix has built up market leading capability and know-how, expanding into
complementary products and technologies. The Group's brands include Aqua
Optima, LAICA and Billi providing our customers with market leading water
solutions on a global basis.

About LAICA

LAICA is committed to enhancing everyday life and improving the wellbeing at
the heart of each family. For the last 50 years, the brand has been working to
make each of these worlds a little brighter through sustainable filtration
solutions and innovative products.

 

Established in Vicenza in 1974 by the Moretto family and with a proud Italian
heritage, LAICA specialises in high quality small household appliances for
personal health and wellness and water purification equipment. The company's
success is based on its dedication to high quality, safety and product design.

 

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