Stroeer to explore $4 bln sale of billboard unit, Bloomberg News reports (updated)

Stroeer SE & Co KGaA

10/01/2025 15:27

(Updates with details from the report in paragraphs 2-3, share
movement in paragraph 4)
       Jan 10 (Reuters) - German advertising group Stroeer
 SAXG.DE  is mulling a potential 4 billion euros ($4.10 billion)
sale of its billboard unit, Bloomberg News reported on Friday.
    The company is working with advisers and has received
interest for its billboard unit from private equity firms
including Hellman & Friedman and KKR  KKR.N , the report said, 
citing people familiar with the matter.  
    Other buyout firms such as CVC Capital Partners  CVC.AS  and
EQT AB  EQTAB.ST  had previously considered deals related to
Stroeer, the report said. 
    The media group's shares jumped 13.7%. Stroeer did not
immediately respond to a Reuters request for a comment.
     

($1 = 0.9752 euros)

 (Reporting by Pretish M J in Bengaluru)
 ((PretishMJ@thomsonreuters.com; +91 8056974974;))