Sturm Ruger Q4 net sales rise after new product launches

Sturm, Ruger & Company

02/03/2026 21:29

Overview

Firearms manufacturer's Q4 net sales rose 3.6% yr/yr

Company returned $36.1 mln to shareholders via dividends and buybacks in 2025

Outlook

Ruger plans to invest in products and capabilities for future growth

Result Drivers

NEW PRODUCT LAUNCHES - Ruger launched 65 new models in Q4, including Glenfield by Ruger rifle, Red Label III shotgun, and Harrier rifle, driving strong consumer demand

INVENTORY REDUCTION - Finished goods and distributor inventories decreased significantly, reflecting strong retail pull through of new products

NEW PRODUCT SALES - Sales of new products, including RXM pistol and Marlin rifles, represented 33% of firearm sales in 2025

Company press release: ID:nBwbBRQ95a

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
FY Firearms Sales
$543.47 mln
FY EPS
-$0.27
FY Gross Profit
$81.15 mln
FY Operating Income
-$12.30 mln


Analyst Coverage

The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 1 "strong buy" or "buy", 1 "hold" and no "sell" or "strong sell"

The average consensus recommendation for the recreational products peer group is "buy"

Wall Street's median 12-month price target for Sturm Ruger & Company Inc is $44.50, about 18.9% above its February 27 closing price of $37.44

The stock recently traded at 21 times the next 12-month earnings vs. a P/E of 17 three months ago

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)