** Shares of Sun TV Network SUTV.NS sheds ~9% to 834.90
rupees, set for worst day since November 2022
** Stock top pct loser on Nifty media index .NIFTYMED
which is down 1.1%
** Broadcaster reports 5.5% drop in Q1 profit after tax; rev
down ~3%, due to declining ad spends and subscription revenue
** Analysts at Kotak flag risks to SUTV from rising
popularity from OTT and consolidation in media and entertainment
industry
** Brokerage double downgrades stock to "sell" from "add",
Sun TV's second "sell" rating per LSEG
** However, avg rating on SUTV remains a "buy" vs "hold" for
rival Zee Entertainment ZEE.NS - LSEG
** Despite session losses, SUTV up 18% YTD while ZEE down
50%; media index down 13% YTD
(Reporting by Kashish Tandon in Bengaluru)
((kashish.tandon@thomsonreuters.com))