REG - Supreme PLC - Acquisition of SlimFast UK & Europe

SupremeAnnouncement

Mon 10:30

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RNS Number : 0320E  Supreme PLC  20 October 2025

20 October 2025

Supreme plc

("Supreme," the "Company" or the "Group")

 

Acquisition of SlimFast UK & Europe

 

- Supreme acquires one of the UK's leading meal replacement and weight
management brands, further supporting broader portfolio diversification

- SlimFast will both complement and expand Supreme's existing Drinks &
Wellness category

- Acquisition is expected to be immediately earnings enhancing

 

Supreme (AIM: SUP), a leading manufacturer, supplier, and brand owner of
fast-moving consumer goods, is pleased to announce the acquisition of the
trade and selected UK and European assets of SlimFast, a market leader in meal
replacement products, for a total cash consideration of £20.1 million*
(including £9.0 million of deferred consideration due in 15 months' time)
(the "Acquisition") from Glanbia PLC, a global nutrition and food company. The
Group will satisfy the consideration for the Acquisition through a mixture of
its existing cash resources and utilisation of its asset-based lending
facility.

About SlimFast

Founded in 1977 in the US, SlimFast is a heritage weight management brand,
known for its meal replacement shakes, bars, snacks, and weight loss plans.
SlimFast has a strong position in formats including ready-to-drink and
ready-to-mix powder products, as well as an 'Advanced Nutrition' range, which
includes high-protein, high-fibre, gluten-free meal replacement shakes and
smoothies. SlimFast's UK and European established sales footprint comprises
Amazon, Home Bargains, B&M, Asda, Sainsbury's, Tesco and Morrisons
(existing customers to Supreme) and will provide Supreme access to Boots and
Superdrug.

For the year ended 31 December 2024, SlimFast's UK and European assets
reported unaudited revenue of £25.5 million and adjusted gross profit of
£9.7 million.

Strategic Rationale

·    The Acquisition is fully aligned with Supreme's ongoing M&A
strategy, adding highly recognised brands into its diverse portfolio of high
frequency consumable products

·    The Acquisition will be immediately earnings-enhancing

·    SlimFast is highly complementary to Supreme's existing Drinks and
Wellness category, further expanding the Group's presence in the weight
management market - a market that is projected to reach £1.5 billion by
2027**

·    Supreme believes that SlimFast is ideally placed to capitalise on the
growing demand for GLP-1 products, which require nutrition and protein
supplementation both during treatment and as an ideal "follow-on"

·    Supreme anticipates unlocking meaningful synergies by integrating
SlimFast into its well-established, fully vertically integrated distribution
platform

·    Supreme already services a number of key SlimFast customers with
additional upsell opportunities already targeted across the c.55,000 retail
sites that Supreme currently supplies, including leading retail chains, Cash
& Carry, B2C ecommerce, and the convenience channel / independents, which
do not currently stock SlimFast's products

·    The Acquisition further enhances Supreme's retail network,
particularly within the UK through the addition of new retail customers, such
as Boots and Superdrug, providing further cross-selling opportunities for the
Group

·    The Acquisition also provides Supreme the opportunity to expand
SlimFast globally***

·    Supreme plans to move the manufacture of all powder products (40% of
turnover) inhouse, thus providing considerable scale to its manufacturing
operations, benefitting its entire Drinks & Wellness division.

 

Sandy Chadha, Chief Executive Officer of Supreme, commented:

"We are excited to have acquired such an iconic brand in SlimFast, which we
believe is highly complementary to our existing Drinks & Wellness
category. Under our ownership and track record for product innovation, we
believe the commercial opportunities to both enhance and broaden SlimFast's
market presence makes it an ideal addition to our business."

*Transaction denominated in USD. For the purpose of this announcement has been
translated into GBP at an exchange rate of £1:US$1.3405 (spot rate)

**Grand View Research, "Weight Loss Services Market Size, Share & Trends
Analysis Report by Service (Online, Offline), by Region (UK), and Segment
Forecasts, 2023-2030," Grand View Research, 2023

***excluding Americas, Australasia, Caribbean and Philippines

The information contained within this announcement is deemed to constitute
inside information as stipulated under the Market Abuse Regulation (EU) No.
596/2014, which forms part of UK law by virtue of the European Union
(Withdrawal) Act 2018. Upon publication, this inside information is now in the
public domain.

 

Enquiries:

 

 Supreme plc                                                      via Vigo Consulting

 Sandy Chadha, Chief Executive Officer

 Suzanne Smith, Chief Finance Officer

 Shore Capital (Nominated Adviser and Joint Broker)               +44 (0)20 7408 4090

 Mark Percy / David Coaten / George Payne - Corporate Advisory

 Ben Canning - Corporate Broking

 Zeus (Joint Broker)                                              +44 (0)161 831 1512

 Jordan Warburton / Emma Burn - Investment Banking

 Benjamin Robertson - Corporate Broking

 Vigo Consulting (Financial Public Relations)                     +44 (0)20 7390 0230

 Jeremy Garcia / Peter Jacob / Anna Stacey

 supreme@vigoconsulting.com (mailto:supreme@vigoconsulting.com)

 

About Supreme

 

Supreme supplies products across three operating divisions: Vaping (previously
known as 'Vaping' and 'Branded Distribution'), Drinks & Wellness ('Sports
Nutrition & Wellness' combined with Typhoo Tea and Clearly Drinks), and
Electricals & Household (previously 'Batteries' and 'Lighting'), also
including the recently acquired 1001 cleaning brand. The Company's
capabilities span from product development and manufacturing through to its
extensive retail distribution network and direct to consumer capabilities.
This vertically integrated platform provides an excellent route to market for
well-known brands and products.

 

The Group has over 3,000 active business accounts with over 55,000 retail
outlets. Customers include B&M, Home Bargains, Poundland, Tesco,
Sainsburys, Morrisons, Amazon, The Range, Costcutter, Asda, Halfords, Iceland,
Waitrose, Aldi and HM Prison & Probation Service.

 

In addition to distributing globally-recognised brands such as Duracell,
Energizer and Panasonic, and supplying lighting products exclusively under the
Energizer, Eveready, Black & Decker and JCB licences across 45 countries,
Supreme has also built a strong portfolio of in-house brands, most notably
88Vape. The Company has a growing footprint in Sports Nutrition & Wellness
via its principal Sci-MX brand, and has recently expanded into the soft drinks
and hot beverages markets with the acquisitions of Typhoo Tea and Clearly
Drinks and now into weight management through SlimFast, one of the UK's
leading meal replacement brands.

 

https://investors.supreme.co.uk/
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