RCS - Supreme PLC - NEW LICENSING AGREEMENT

SupremeAnnouncement

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RNS Number : 1972B  Supreme PLC  21 April 2026

REACH*

 

21 April 2026

Supreme plc

("Supreme," the "Company" or the "Group")

 

NEW LICENSING AGREEMENT

 

Supreme secures UK licensing agreement with Carabao to

drive growth across energy and isotonic drinks

 

 

Supreme PLC ("Supreme"), a leading manufacturer, innovator and distributor of
fast-moving consumer goods, is delighted to announce that it has entered into
an exclusive five year licensing agreement with Carabao, one of the world's
most recognisable energy drink brands.

 

Under the terms of the agreement, Supreme will take responsibility for the
manufacture and distribution of Carabao energy and isotonic drinks across the
UK, marking a significant step forward in the brand's expansion and long-term
growth strategy.

 

Carabao has built a strong global identity, supported by its high-profile
presence in football, where it has recently extended its sponsorship of the
Carabao Cup until 2029. With bold branding, a loyal and blue-chip consumer
base (including Morrisons, Asda and Sainsbury's in the UK), and strong
on-shelf recognition, the brand is ideally positioned for accelerated growth
in the UK market.

 

Supreme's highly accredited, state-of-the-art soft drinks manufacturing
facility and its proven expertise in product development and innovation make
it well-placed to accelerate Carabao's growth in the UK. The Group's extensive
distribution network and deep retail relationships further ensure that the
brand will achieve broader reach and increased visibility across multiple
channels.

 

This partnership brings together a powerful combination of Carabao's brand
strength and Supreme's operational excellence and is expected to deliver
substantial benefits for retail partners. With Supreme's focus on category
insight, product innovation, and supply chain excellence, retailers can expect
innovative new product development, improved availability and service levels
and stronger promotional and category support.

 

Designed to enhance further the Carabao brand in the UK, the partnership is
intended to create compelling opportunities for both existing and new retail
partners to capitalise on growth within the energy and functional drinks
category.

 

Sandy Chadha, CEO of Supreme PLC, commented:

"Carabao is a fantastic brand with strong heritage, high consumer awareness,
and a clear identity in the energy drinks category. This partnership is a
perfect fit for Supreme and sits firmly within our sweet spot, leveraging our
manufacturing capability, innovation expertise, and distribution strength.

 

We see a significant opportunity to build on Carabao's existing success and
drive meaningful growth across the UK market."

 

Romtham Sathientham, Managing Director, Carabao Group, added

"As part of our ongoing strategy to strengthen the Carabao brand in the UK, we
are pleased to appoint Supreme Imports Limited as our official distribution
partner. Their strong local expertise and established network make them
ideally positioned to support our customers.

 

We remain fully committed to the UK and look forward to this next phase of
growth with confidence."

 

Enquiries:

 

 Supreme plc                                                                  via Vigo Consulting

 Sandy Chadha, Chief Executive Officer

 Suzanne Smith, Chief Finance Officer

 Shore Capital (Nominated Adviser and Joint Broker)                           +44 (0)20 7408 4090

 Mark Percy / David Coaten / George Payne - Corporate Advisory

 Ben Canning - Corporate Broking

 Zeus (Joint Broker)                                                          +44 (0)161 831 1512

 Jordan Warburton / Emma Burn - Investment Banking

 Benjamin Robertson - Corporate Broking

 Vigo Consulting (Financial Public Relations)                                 +44 (0)20 7390 0230

 Jeremy Garcia / Safia Colebrook / Georgina Moul supreme@vigoconsulting.com
 (mailto:supreme@vigoconsulting.com)

 

 

About Supreme

 

Supreme supplies products across three operating divisions: Vaping (previously
known as 'Vaping' and 'Branded Distribution'), Drinks & Wellness ('Sports
Nutrition & Wellness' combined with Typhoo Tea, Clearly Drinks and the
newly acquired SlimFast brand), and Electricals & Household (previously
'Batteries' and 'Lighting', also including the recently acquired 1001 cleaning
brand). The Company's capabilities span from product development and
manufacturing through to its extensive retail distribution network and direct
to consumer capabilities. This vertically integrated platform provides an
excellent route to market for well-known brands and products.

 

The Group has over 3,000 active business accounts with around 55,000 retail
outlets. Customers include B&M, Home Bargains, Poundland, Tesco,
Sainsbury's, Morrisons, Amazon, The Range, Costcutter, Asda,
Halfords, Iceland, Waitrose, Aldi and HM Prison & Probation Service.

 

In addition to distributing globally-recognised brands such as Duracell,
Energizer and Panasonic, and supplying lighting products exclusively under the
Energizer, Eveready, Black & Decker and JCB licences across 45
countries, Supreme has also built a strong portfolio of in-house brands, most
notably 88Vape. The Company has a growing footprint in Sports Nutrition &
Wellness via its principal Sci-MX brand and has recently expanded into the
soft drinks and hot beverages markets with the acquisitions of Typhoo
Tea and Clearly Drinks and now into weight management through SlimFast, one
of the UK's leading meal replacement brands.

 

https://investors.supreme.co.uk/
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