Newscasts - Swatch flags positive sales momentum, lifting shares

Swatch groupAG

30/01/2026 12:07

Click the following link to watch video: https://share.newscasts.refinitiv.com/link?entryId=1_vqwrullr&referenceId=tag:reuters.com,2026:newsml_RW128630012026RP1_930&pageId=Newscasts
Source: 'Reuters - Business videos'

Description: Swatch Group said on Friday its sales momentum was picking up in the last quarter of 2025 and into 2026, sending its shares up over 7% despite its full-year operating profit missing market expectations. Ciara Lee reports.

Short Link: https://lseg.group/3LXcJog

Video Transcript:

Swatch Group said on Friday its sales momentum rose in the last quarter of 2025 and into this year. The news sent shares up over 7% in morning trade that was despite its full-year operating profit missing market expectations. The Swiss watchmaker said its sales grew by 4.7% at constant exchange rates in the second half of last year and accelerated in all price segments in January, leading to expectations of positive sales this year. But sales were down 6.8% when including currency movements. However, the strong underlying sales figures alongside a decision to maintain a stable dividend pleased investors. It points to a potential recovery of the stock, which is trading near 17-year lows. Swatch's Americas region delivered almost 20% sales growth last year. It expanded steadily despite US tariffs. Swiss exports to the US faced a 39% tariff from August 7 until November 14. After that, the rate dropped to 15%, easing pressure on Swiss businesses that had faced Europe's highest US duties.