India's Swiggy changes '10-minute' delivery claim after government order

Swiggy

14/01/2026 07:05

Jan 14 (Reuters) - Indian quick commerce firm Swiggy SWIG.NS has changed the branding of its quick commerce operation to stop promoting it as a "10-minute" service following a government order, according to a source and the company's app on Wednesday.

Reuters reported on Tuesday that the government ordered Eternal's ETEA.NS Blinkit, IPO-bound Zepto and Swiggy to stop promoting their grocery deliveries as a "10-minute" service.

 (Reporting by Aditya Kalra in Delhi and Urvi Dugar in Bengaluru; Editing by Sonia Cheema)

 ((UrviManoj.Dugar@thomsonreuters.com; +91 9558725583;))