** Shares of quick commerce firm Swiggy SWIG.NS down 1.71% while Eternal ETEA.NS trades 0.4% higher
** UBS maintains 'Buy' but cuts TP on both; SWIG at 375 rupees from 400 rupees and ETEA at 510 rupees from 580 rupees
** Says discounts, pricing checks and app usage data show strong competition in India's QC sector since Sept'25, with intense margin pressure continuing into Jan'26
** Also cuts EBIDTA estimates for the next 2-3 years by 10-18% for ETEA and 12-28% for SWIG
** On Tuesday, the government ordered Blinkit, Zepto and Swiggy to stop promoting their grocery deliveries as a "10-minute" service, Reuters reported citing two sources
** In 2025, SWIG's fell 28.6% whereas ETEA was flat
(Reporting by Urvi Dugar in Bengaluru)
((UrviManoj.Dugar@thomsonreuters.com;))