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Source: Thomson Reuters
Description: HBO owner Time Warner has purchased a 10% stake in
Hulu, joining Disney, Fox and Comcast in owning
the streaming-TV service, as they continue to walk
the line between attracting viewers and stemming
cord-cutting. Photo: AP
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Short Link: http://reut.rs/2aAUTjR
Transcript (May be auto-generated)
Time Warner is trying to stem the cable cord-cutting tide; the company has
agreed to pay $583 million in cash for a 10% stake in video service Hulu. The
move comes as Hulu prepares to launch an online pay TV service early next year.
The purchase gives Hulu a new valuation of $5.8 billion, triple the amount it
was worth in 2012. Under the agreement, Time Warner's channels including TNT,
TBS, CNN, Cartoon Network, and Turner Classic Movies will be available live and
on-demand on Hulu's new cable-style online video service. The new service has
threatened to further undercut traditional cable providers by offering its
skinny TV bundle for roughly $40 a month. Time Warner is attempting to walk the
line between reaching younger viewers while not explicitly encouraging
cord-cutting. Offering current season content on Hulu was a sticking point for
Time Warner. The deal makes current season content available for Hulu's cable TV
service which will include live channels and on-demand program but full current
seasons of shows from Time Warner's networks won't be available on-demand for
Hulu's existing $7.99 service - that, in contrast, to content from Hulu's other
owners: Fox, Disney, and Comcast's NBC Universal. The Hulu deal doesn't include
HBO but talks are ongoing about Hulu carrying the cable channel. Time Warner is
grappling with subscriber declines as more viewers opt for online streaming.
Last year, Time Warner launched HBO Now, its stand-alone streaming service for
the channel featuring popular shows like Game of Thrones. Time Warner also
started offering streaming subscription services for other brands like Adult
Swim and it's been licensing to new entrance like DISH Network's Sling TV,
Sony's PlayStation Vue, and now Hulu. The deal, announced Wednesday for a 10%
stake, does not give Time Warner a seat on Hulu's board of directors, limiting
its role to Hulu's strategic decisions. 21st Century Fox and News Corp, which
owns the Wall Street Journal, share common ownership. Time Warner also reported
better than expected second quarter earnings on Wednesday despite a 5.4% revenue
drop from a year earlier. The company said the decline was mostly due to a lack
of blockbusters and a slowdown in its HBO business. HBO rose just 2% after
climbing 7.7% in the first quarter