** J.P.Morgan resumes coverage of Swisscom SCMN.S at "underweight" citing concerns over its competitiveness in the Swiss and Italian markets
** The broker sees continued average revenues per user (ARPU) declines in the Swiss market for 2026 as the company's pricing model looks "uncompetitive" compared to other players and low-cost carriers penetration increases
** In a similarly difficult Italian market, the merger of company-controlled Vodafone Italia and Fastweb brings further risks of market share loss as portfolios are aligned at a premium price point, but this "will likely be offset by merger synergies", the broker says
** JPM adds it sees Swisscom's premium valuation as unjustified given that its revenue and EBITDA growth lags the broader sector and competitors deliver lower capex intensity and leverage
** Out of 19 analysts that cover Swisscom, four rate the stock "strong buy" or "buy," eight rate it "hold" and seven rate the stock "strong sell" or "sell" - LSEG data
(Reporting by Emanuele Berro)
((emanuele.berro@thomsonreuters.com))