** Tabcorp TAH.AX rises 5.1% to A$0.725, highest since May 27
** Morgan Stanley highlights gambling firm's value-creation potential through strategic shift to boost retail monetisation
** Hikes PT to A$0.78 from A$0.70; reiterates "overweight"
** Notes co's plan to cut commissions to venue partners like pubs and clubs signals shift in commercial monetisation strategy
** Flags upside risk to FY26 consensus estimate, driven by re-allocation of promotional spend and capex towards retail rather than reinvesting savings
** Sees co's unique offerings, like in-venue in-play betting in New South Wales, as key opportunities to maximise retail license potential
** YTD, TAH gains ~28%
(Reporting by Kumar Tanishk in Bengaluru)
((Tanishk.Kumar@thomsonreuters.com; X: @thatstanishk;))