RCS - Tandem Grp PLC - Brand Partnership

TandemAnnouncement

20/09/2024 07:00

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RNS Number : 9425E  Tandem Group PLC  20 September 2024

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20 September 2024

 

Tandem Group plc

(the 'Group' or 'Company')

Brand Partnership

 

Tandem Group plc (AIM: TND), designers, developers, distributors and retailers
of sports, leisure and mobility equipment, announces it has entered into an
agreement to be the exclusive distribution and sales partner for VanMoof in
the UK.

 

The Company expects the first batch of VanMoof's e-bikes to arrive in the
Group's warehouses this week. After a period of onboarding and training, the
Company will start selling VanMoof's current product line-up - the S5 and the
A5 e-bikes - later in Q4, with more products following early next year.

 

VanMoof, which was acquired in September 2023 by McLaren Applied, was founded
in 2009 and creates connected urban e-bikes. Its innovative products became
global cultural icons, pushing the entire industry forward. Unique features
like the boost-button and the kick-lock, combined with its head-turning design
turned VanMoof into a leading brand in its category. Following integration
into McLaren Applied, VanMoof started production of spare parts for older
models, rebuilt its supply chain and released updated versions of their latest
e-bikes - focussing on reliability and connectivity.

 

VanMoof will be distributed alongside the Group's existing iconic British
brands including Dawes, Claud Butler, Elswick, Falcon, Pure and Squish, the
award-winning lightweight children's bike range.

 

Peter Kimberley, Group CEO, commented: "We are thrilled to have established an
exclusive partnership with VanMoof. Their team is incredibly passionate and
talented, and their ambitious vision for UK growth aligns perfectly with our
wider strategy of offering our dealer network the finest e-bike brands. The
technology and innovation behind these award-winning bikes are truly
impressive, and we're excited to introduce the full range to our dealers in
the coming weeks."

 

Eliott Wertheimer, Co-CEO of VanMoof commented: "One of the key challenges we
took on with VanMoof was radically changing its business model and creating a
retail and service network that can represent our brand and support our riders
well. Over the last 12 months we successfully managed to build a sales and
service network that now spans more than 150 partners across 7 markets. When
approaching the UK, we were impressed by Tandem, with its deep expertise and
extensive roots in the market. Collaborating with them will allow us to
support our riders and distribute our innovative products to a wide audience
quickly. We strongly believe in Peter, his team and Tandem's network and look
forward to sharing the joy our products can create with new fellow UK riders."

 

 

- ENDS -

 

 

Enquiries:

 

Tandem Group plc

Peter Kimberley, CEO

Gurvinder Kaur, CFO and Company Secretary

Telephone 0121 748 8030

 

Cavendish Capital Markets Limited (Nominated Adviser and Broker)

Ben Jeynes / Dan Hodkinson - Corporate Finance

Michael Johnson / Charlie Combe - Sales and Equity Capital Markets

Telephone 0207 220 0500

 

 

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