RCS - Tekcapital plc - Innovative Eyewear Signs Brand Ambassador

TekcapitalAnnouncement

18/04/2024 07:00

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20240418:nRSR0368La&default-theme=true

RNS Number : 0368L  Tekcapital plc  18 April 2024

 
 
 
 
 
   18 April 2024

Tekcapital Plc

("Tekcapital")

            Innovative Eyewear, Inc. Signs English Football Legend,
and Media Personality

Micah Richards as Brand Ambassador

 

Tekcapital Plc (AIM: TEK), the UK intellectual property investment group notes
that Innovative Eyewear, Inc. ("Innovative Eyewear" or "Innovative") (NASDAQ:
LUCY; LUCYW), the developer of ChatGPT enabled smart eyewear under the
Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, is pleased to announce
the appointment of Micah Richards as an official brand ambassador.

 

Micah Richards is a former England International footballer, turned successful
broadcaster, currently working for Sky Sports, CBS Sports and BBC Sport whilst
he is also a co-host of "The Rest is Football" - a top ten UK podcast.

 

Micah began his senior career with Manchester City, for whom he would go on to
make 245 appearances,

during a period that included winning the club's first ever Premier League
title in 2012 following the FA Cup a year prior. As well as representing
England from 2006-2012, Micah also played for the Great Britain team at the
2012 London Summer Olympics.

 

The appointment is part of the global marketing strategy to continue the
momentum of Q4 2023's record sales growth.

 

"Few 21st century soccer personalities are as entertaining and popular as
Micah," said Innovative Eyewear CEO Harrison Gross. "His energetic personality
and love for sport complements the Lucyd brand. We are thrilled to work with
him to share our mission of safe and seamless smart eyewear worldwide. We
believe Micah will help us reach new athletes and sports fans and increase our
brand awareness."

 

Mr. Richards added, "These days, when people are spending more time than ever
in front of their phones, TVs and computers, active lifestyle products like
Lucyd eyewear are critically important. I am excited to partner with
Innovative Eyewear to advance a new generation of smart glasses that enhance
almost any physical activity with seamless open-ear audio and ChatGPT, all
while protecting and correcting your vision."

 

.

Micah Richards wearing Lucyd smart eyewear.

Image courtesy of Innovative Eyewear, Inc.

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer and retailer of cutting-edge smart eyewear,
under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our
mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to
stay safely and ergonomically connected to their digital lives and are offered
in hundreds of frame and lens combinations to meet the needs of the optical
market. To learn more and explore our continuously evolving collection of
smart eyewear, please visit www.lucyd.co (http://www.lucyd.co) .

Tekcapital currently owns 5,189,086 shares of Innovative Eyewear, Inc.
(approximately 40%).

About Tekcapital plc

Tekcapital creates value from investing in new, university-developed
discoveries that can enhance people's lives and provides a range of technology
transfer services to help organisations evaluate and commercialise new
technologies. Tekcapital is quoted on the AIM market of the London Stock
Exchange (AIM: symbol TEK) and is headquartered in the UK. For more
information, please visit www.tekcapital.com (http://www.tekcapital.com) .

LEI: 213800GOJTOV19FIFZ85

Forward-Looking Statements

This press release is for informational purposes only. The information herein
does not constitute investment advice nor an offer to invest and may contain
statements related to our future business and financial performance and future
events or developments involving Innovative Eyewear, Inc., Lucyd or Tekcapital
that may constitute forward-looking statements. These statements may be
identified by words such as "expect," "look forward to," "anticipate"
"intend," "plan," "believe," "seek," "estimate," "will," "project" or words of
similar meaning. We may also make forward-looking statements in other reports,
in presentations, in material delivered to customers, stakeholders and in
press releases. In addition, our representatives may from time to time make
oral forward-looking statements. Such statements may be based on the current
expectations and certain assumptions of Tekcapital, Innovative Eyewear Inc. or
Lucyd's management. Please note that these are subject to a number of risks,
uncertainties and factors, including, but not limited to those described in
various disclosures. Should one or more of these risks or uncertainties
materialize or should underlying expectations not occur or assumptions prove
incorrect, actual results, performance or achievements of Innovative Eyewear
Inc., Lucyd and/or Tekcapital may vary materially from those described
explicitly or implicitly in the relevant forward-looking statement. Other than
as required by relevant regulation or law, neither Innovative Eyewear Inc,
Lucyd nor Tekcapital intends, nor assumes any obligation, to update or revise
these forward-looking statements in light of developments which differ from
those anticipated.

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAQDLFFZZLXBBD