RCS - Tekcapital plc - Portfolio Company Update - Innovative Eyewear

TekcapitalAnnouncement

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RNS Number : 5413J  Tekcapital plc  01 December 2025

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   1 December 2025

Tekcapital Plc

("Tekcapital", the "Company" or the "Group")

Innovative Eyewear, Inc. Announces Retail Partnership with SmartBuyGlasses

 

Tekcapital Plc (AIM: TEK), the UK intellectual property investment group notes
that Innovative Eyewear, Inc. ("Innovative Eyewear") (NASDAQ: LUCY; LUCYW),
the manufacturer of smart eyewear under the Lucyd(®), Lucyd Armor(TM),
Reebok(®), Eddie Bauer(®) and Nautica(®) brands, is pleased to announce
that it has partnered with SmartBuyGlasses, a global online eyewear provider,
to provide Reebok smart eyewear to its customers.

SmartBuyGlasses operates a global network of localized websites and is one of
the largest independent sellers of prescription, standard, and designer
eyewear. Through the partnership, SmartBuyGlasses will offer Innovative
Eyewear's smart eyewear with prescription options and global shipping,
providing fast delivery of frames with custom lenses across its markets.

 

 

Reebok's Powered by Lucyd "Voltage" style.

Image courtesy of Innovative Eyewear, Inc.

 

Harrison Gross, CEO of Innovative Eyewear, said:

"Going live with Reebok® Smart Eyewear on SmartBuyGlasses meaningfully
expands our global reach, while keeping the customer experience familiar:
great-looking eyewear that happens to be smart. There is a natural alignment
of smart eyewear with ecommerce - both bring transformative approaches to user
needs and experiences. For the optical customer I see a fantastic synergy
between our products and SmartBuyGlasses' mission to make the eyewear buying
experience more accessible and affordable. We look forward to partnering with
them to bring an exciting new generation of smart frames to their customers
worldwide."

Taisia Ivagina, Merchandising Team Leader at SmartBuyGlasses, said:

"Smart eyewear is still a new space for many shoppers, so having a brand like
Reebok to enter the category adds a lot of confidence for customers. The
designs are familiar, the fit is solid, and the tech is practical. We're
pleased to make these frames available with prescription options across our
key markets."

About SmartBuyGlasses

SmartBuyGlasses is one of the world's largest designer-eyewear ecommerce
companies, with a presence across Asia Pacific, Europe, Africa, and the
Americas. With more than 15 years of experience in the industry, the eyewear
e-retailer has taken a leadership position in more than 30 countries worldwide
and offers an extensive range of eyeglasses, sunglasses, and contact lenses at
accessible prices. Its mission: To help people see and be healthy, regardless
of their budget - achieved through an integrated supply chain, close
relationships with some of the world's leading eyewear distributors,
technological innovation, in-house opticians, and careful consideration of
customers' needs. To learn more please visit https://www.smartbuyglasses.com/
(https://www.smartbuyglasses.com/) .

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer & manufacturer of cutting-edge ChatGPT
enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and
Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth
audio glasses allow users to stay safely and ergonomically connected to their
digital lives and are offered in hundreds of frame and lens combinations to
meet the needs of the optical, sunglass, sporting goods and safety eyewear
markets. To learn more and explore our continuously evolving collection of
smart eyewear, please visit www.lucyd.co (http://www.lucyd.co) .

About Tekcapital plc

Tekcapital creates value from investing in new, university-developed
discoveries that can enhance people's lives. Tekcapital is quoted on the AIM
market of the London Stock Exchange (AIM: symbol TEK) and is headquartered in
the UK. For more information, please visit www.tekcapital.com.
(http://www.tekcapital.com.)

LEI: 213800GOJTOV19FIFZ85

Tekcapital currently owns 259,455 shares of Innovative Eyewear, Inc. (NASDAQ:
LUCY).

For further information, please contact:

 

 Tekcapital Plc                                                                                          Via Flagstaff
 Clifford M. Gross, Ph.D.

 SP Angel Corporate Finance LLP                                                                          +44 (0) 20 3470 0470

 (Nominated Adviser and Broker)
 Richard Morrison/Charlie Bouverat (Corporate Finance)/Abigail Wayne / Rob Rees
 (Corporate Broking)

 Flagstaff Strategic and Investor Communications                                                         +44 (0) 20 7129 1474
 Tim Thompson/Andrea Seymour/Fergus Mellon

 

Forward-Looking Statements

This press release contains certain forward-looking statements, including
those relating to the Innovative Eyewear's commercial relationships.
Forward-looking statements are based on the Innovative Eyewear's current
expectations and assumptions. The Private Securities Litigation Reform Act of
1995 provides a safe-harbor for forward-looking statements. These statements
may be identified by the use of forward-looking expressions, including, but
not limited to, "anticipate," "believe," "continue," "estimate," "expect,"
"future," "intend," "may," "outlook," "plan," "potential," "predict,"
"project," "should," "will," "would" and similar expressions that predict or
indicate future events or trends or that are not statements of historical
matters, but the absence of these words does not mean that a statement is not
forward-looking. Innovative Eyewear undertakes no obligation to publicly
update any forward-looking statement, whether as a result of new information,
future events or otherwise. Important factors that could cause actual results
to differ materially from those in the forward-looking statements are set
forth in Innovative Eyewear's filings with the Securities and Exchange
Commission, including its annual report on Form 10-K under the caption "Risk
Factors."

 

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