REG - MicroSalt PLC Tekcapital plc - Multiple Placements of Products and B2B Progress

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16/09/2024 07:00

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RNS Number : 2291E  MicroSalt PLC  16 September 2024

 

 

 

16 September 2024

 

MicroSalt plc

("MicroSalt" or the "Company")

 

Business Update

Multiple Placements of Microsalt Products and B2B Progress

 

MicroSalt plc (AIM: SALT), MicroSalt plc (AIM: SALT), a leading provider of
full-flavour, natural salt with approximately 50% less sodium is pleased to
announce further availability of its take home shakers and its SaltMe branded
low sodium crisps with new placements in Winn Dixie, Fresh Thyme Markets,
Sedano's Supermarkets, Northwest Grocers, Cub Foods, Central Market, as well
as bulk orders from Ingredients Online.

 

·    350 Winn Dixie stores for MicroSalt's 2 oz (57 g) low sodium
saltshaker, which launched in July. Winn-Dixie grocery stores serve
communities throughout five southeastern states - Alabama, Florida, Georgia,
Louisiana and Mississippi. https://www.winndixie.com
(https://www.winndixie.com/know-and-love)

 

·    70 Fresh Thyme stores for MicroSalt's 2 oz and 6 oz (170g) low sodium
saltshaker, launched in August. Fresh Thyme Market is a regional American
organic food supermarket chain that operates 70 stores across the Midwest.
https://ww2.freshthyme.com (https://ww2.freshthyme.com)

 

·    35 Sedano's stores for both MicroSalt's 2 oz and 6 oz shakers along
with all 4 flavours of SaltMe low sodium crisps, launched in August. Sedano's
Supermarkets is the United States' largest Hispanic retailer and largest
Hispanic-owned supermarket chain. https://www.sedanos.com/
(https://www.sedanos.com/)

 

·    60 Northwest Grocer stores for MicroSalt's 2 oz and 6 oz shakers,
launched in September. Northwest Grocers was formed in 2004, to help
independent grocers operate more efficiently and economically.
https://www.northwestgrocers.com/ (https://www.northwestgrocers.com/)

 

·    80 Cub Foods stores for MicroSalt's 2 oz and 6 oz shakers, launched
in June. Cub Foods is a supermarket chain that operates stores
in Minnesota and Illinois.
(https://en.wikipedia.org/wiki/Cub_(supermarket)#cite_note-CubBanner-1)
https://www.cub.com (https://www.cub.com)

 

·    10 Central Market stores for MicroSalt's 2 oz and 6 oz shakers,
launched in July. Central Market is an American gourmet grocery store chain
owned by H-E-B Grocery Company based in San Antonio, Texas. The chain has ten
locations, all in Texas. https://www.centralmarket.com/
(https://www.centralmarket.com/)

 

·    Ingredients Online for MicroSalt bulk. Ingredients Online is a B2B
e-commerce marketplace for bulk and wholesale ingredients. MicroSalt bulk will
be sold direct to the customer from the Ingredients Online warehouses in New
Jesey and California by the end of September.

https://www.ingredientsonline.com/ (https://www.ingredientsonline.com/)

 

This brings the total number of stores in which MicroSalt's shakers or SaltMe!
crisps are retailing across the United States to approximately 1,200.

 

To support these new placements, MicroSalt will be using a new United Natural
Foods, Inc. ("UNFI") distribution centre in Florida as well as a Kehe Foods
distribution centre in Illinois. UNFI is the largest publicly traded wholesale
distributor delivering healthier food options across the US and Canada, while
KeHE is one of the largest and most respected grocery and natural distributors
in the US.

 

The Board is pleased that opportunities and market acceptance for our bulk and
private label sales remain strong. The Company is in advanced discussions with
major food manufacturers, with volume commitments of approximately 350,000
lbs., received in Q3 with more commitments anticipated in Q4 2024, from
companies in both Mexico and the US. Positive conversations are also ongoing
in the UK, Canada, South Africa, and the US, as the bulk business takes hold
in Q4.

 

MicroSalt will provide further updates in due course.

 

Rick Guiney, CEO of MicroSalt, said: "We are very excited about the placement
of our MicroSalt products and the consequential growth in distribution within
UNFI, Kehe and Ingredients Online. All of these retailers have strong presence
in their respective markets, and this continues our efforts to have MicroSalt
in every kitchen pantry across the US and beyond."

 

 

For more information, please visit www.microsaltinc.co
(http://www.microsaltinc.co) , follow on X @microSaltPLC or contact:

 

 MicroSalt plc                                                        Via Flagstaff PR
 Rick Guiney, CEO

 Flagstaff PR (Financial PR)                                          +44 (0)20 7129 1474
 Tim Thompson / Alison Allfrey / Anna Probert

 microsalt@flagstaffcomms.com (mailto:microsalt@flagstaffcomms.com)

 Zeus (Nominated Adviser and Broker)                                  +44 (0)20 3829 5000

 David Foreman / James Edis (Investment Banking)

 Dom King (Corporate Broking), Rupert Woolfenden (Sales)

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About MicroSalt®

 

MicroSalt® produces a patented full-flavour, low-sodium salt for food
manufacturers and consumers.

 

MicroSalt is a major potential disruptor in the food market, thanks to its
micron sized particles which deliver the same sense of saltiness to a wide
range of foods but with approximately 50% less sodium. Excess sodium
consumption is a significant contributor to cardiovascular disease and
MicroSalt's solution meets the rising demand for healthier alternatives to
traditional salt. The WHO has set a target for reducing global sodium intake
by 30% by 2025, which it estimates will save 7 million lives by 2030.

 

Each year, cardiovascular disease costs the UK £19 billion - if the average
salt intake was reduced by one gram per day, it has been estimated that 4,147
lives and £288 million would be saved each year in the UK. As a nation, the
UK consumes 183 million kilograms of salt each year, and 70 per cent. of the
typical person's sodium intake is hidden in processed foods.

 

Operational since 2018, MicroSalt uses patent-protected technology which helps
create high barriers to entry within the reduced-sodium salt market. The group
has a US patent and 14 patent applications pending in other jurisdictions
globally.

 

The Directors believe that MicroSalt is well positioned to capture growth in
the low sodium market, which is expected to grow exponentially, and that there
is also scope to enter the larger salt market.

 

MicroSalt has a three-pronged marketing strategy, targeting large B2B food
manufacturers, the B2C market and e-commerce customers. Microsalt's all
natural, low-sodium solution is well positioned to take advantage of the
fast-growing market for a healthier alternative to traditional salt.

 

ENDS

 

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