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RNS Number : 3253G  Tekcapital plc  28 April 2025

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This announcement contains inside information for the purposes of Article 7 of
the Market Abuse Regulation (EU) 596/2014 as it forms part of UK domestic law
by virtue of the European Union (Withdrawal) Act 2018 ("MAR"), and is
disclosed in accordance with the Company's obligations under Article 17 of
MAR.

28th April 2025

Tekcapital Plc

("Tekcapital", the "Company" or the "Group")

Innovative Eyewear Inc. Launches Reebok Smart Eyewear Line

 

Tekcapital Plc (AIM: TEK), the UK intellectual property investment group notes
that Innovative Eyewear, Inc. ("Innovative Eyewear") (NASDAQ: LUCY; LUCYW),
the developer and retailer of ChatGPT enabled smart eyewear under the Lucyd®,
Nautica®, Eddie Bauer® and Reebok® brands, has announced the launch of its
Reebok Smart Eyewear today, available worldwide on Lucyd.co. Expanded
availability is expected later this quarter on Reebok.com and through select
online and traditional retailers.

 

A Landmark Product Launch

 

The global smart glasses market is projected to reach approximately US$13
billion worldwide by 2030(1). Innovative Eyewear believe Reebok Powered by
Lucyd smart eyewear, positions them at the forefront of this rapidly
accelerating transition from traditional eyewear to smart, connected,
voice-powered solutions.

 

Reebok smart eyewear features custom high-fidelity speakers coupled with,
powerful amplifiers, and equalizers specifically tuned for outdoor activities
and sports environments, to deliver exceptional audio clarity while
maintaining environmental awareness-an important safety feature for athletes
and urban pedestrians.

 

Reebok Powered by Lucyd

Image courtesy of Innovative Eyewear, Inc.

Harrison Gross, CEO & Co-Founder of Innovative Eyewear, commented:

 

"We believe this launch represents a watershed moment for the entire smart
eyewear category," said Harrison Gross, CEO of Innovative Eyewear. "We're
pioneering the smart sport eyewear segment with AI-integrated eyewear that
enhances athletic performance, while fulfilling our longstanding mission to
deliver smart upgrades to every major type of eyewear: sunglasses, optical,
sport, and safety."

 

Global Distribution Strategy

 

Innovative Eyewear has a global distribution strategy beginning with MTB
Mexico, a premier technology distributor across Latin America.

 

"We are extremely proud to partner with Innovative Eyewear to bring Reebok
Smart Eyewear to the Latin American market," said Mauricio Avelar, Director
General at MTB Mexico. "This innovative product perfectly complements our
portfolio and meets growing consumer demand for smart, lifestyle-integrated
technology across our distribution network, including major retailers in
Mexico."

 

This partnership marks the first in a series of planned collaborations with
leading distributors worldwide.

 

The product's cross-category appeal has generated significant interest from
both sporting goods retailers and consumer electronics chains, reflecting its
unique position at the intersection of fashion, technology, and athletic
performance. This versatility positions Reebok Smart Eyewear for success
across diverse retail environments, from premium optical shops to high-end
electronics stores.

 

Celebrity Endorsement

 

Micah Richards, former Manchester City football star and Olympic athlete
turned sports analyst, is a brand ambassador for Lucyd and is featured
prominently in the launch photography and promotional materials for the Reebok
smart eyewear line.

 

 

"In my career, both on the pitch and now as a broadcaster, I've always
prioritized performance and style," said Mr. Richards. "What impressed me most
about Reebok Smart Eyewear isn't just how good they look-it's that I can stay
connected without losing awareness of what's happening around me. Whether I'm
cycling through the city, hitting the gym, or calling a match, these glasses
keep me in tune with both my surroundings and my digital life in a way that
traditional headphones never could."

 

About Innovative Eyewear Inc.

Innovative Eyewear is a developer and retailer of ChatGPT smart eyewear, under
the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission
to Upgrade Your Eyewear®, our Bluetooth smart glasses allow users to stay
safely and ergonomically connected to their digital lives and are offered in
hundreds of frame and lens combinations to meet the needs of the optical
market. To learn more and explore our continuously evolving collection of
smart eyewear, please visit www.lucyd.co (http://www.lucyd.co) .

 

About Reebok

Reebok is an iconic and irreverent sports culture brand with a rich and
storied fitness heritage dating back to 1895. Founded on athletic footwear
that changed the direction of sport, Reebok continues to introduce innovations
that propel the industry forward. Today, Reebok sits at the intersection of
active, lifestyle and sport, offering high quality and modern styles that are
adaptable for every occasion. The brand strives to deliver every athlete, from
professionals to enthusiasts, with the opportunity, products and inspiration
to reach their full potential. Reebok currently operates in 80 countries with
approximately 400 freestanding stores around the world.

 

For more information, visit Reebok.com (http://www.reebok.com/) or, for the
latest news at News.Reebok.com (http://news.reebok.com/) . Discover Reebok on
Instagram
(https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.instagram.com%2Freebok%2F&data=04%7C01%7CJason.Silva%40reebok.com%7C9e3d39b6324341ba3ade08d9fc980078%7C3bfeb222e42c4535aaceea6f7751369b%7C0%7C0%7C637818552034176301%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=fFVWpvaPUjg%2F%2Bnk7IVKHUC3DEJtlkDMSfae0cd4K7W8%3D&reserved=0)
, Twitter
(https://eur01.safelinks.protection.outlook.com/?url=http%3A%2F%2Ftwitter.com%2Freebok&data=04%7C01%7CJason.Silva%40reebok.com%7C9e3d39b6324341ba3ade08d9fc980078%7C3bfeb222e42c4535aaceea6f7751369b%7C0%7C0%7C637818552034176301%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=vRj596lXR8i8ix2nBIlIFftQl2LcclBTEnQIOoHfqKg%3D&reserved=0)
and Youtube
(https://eur01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fyoutube.com%2Freebok&data=04%7C01%7CJason.Silva%40reebok.com%7C9e3d39b6324341ba3ade08d9fc980078%7C3bfeb222e42c4535aaceea6f7751369b%7C0%7C0%7C637818552034176301%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=m%2B6zR9ajWtKT95U2MEqKpahJgLycNvuVJBUO1WsQCsc%3D&reserved=0)
.

 

 

About Tekcapital plc

Tekcapital creates value from investing in new, university-developed
discoveries that can enhance people's lives. Tekcapital is quoted on the AIM
market of the London Stock Exchange (AIM: symbol TEK) and is headquartered in
the UK. For more information, please visit www.tekcapital.com.
(http://www.tekcapital.com.)

 

LEI: 213800GOJTOV19FIFZ85

Tekcapital currently owns 259,455 shares of Innovative Eyewear, Inc.
(NASDAQ: LUCY).

 

For further information, please contact:

 

 Tekcapital Plc                                                                                          Via Flagstaff
 Clifford M. Gross, Ph.D.

 SP Angel Corporate Finance LLP                                                                          +44 (0) 20 3470 0470

 (Nominated Adviser and Broker)
 Richard Morrison/Charlie Bouverat (Corporate Finance)/Abigail Wayne / Rob Rees
 (Corporate Broking)

 Flagstaff Strategic and Investor Communications                                                         +44 (0) 20 7129 1474
 Tim Thompson/Andrea Seymour/Fergus Mellon

 

Forward-Looking Statements

This press release contains certain forward-looking statements, including
those relating to the anticipated introduction of new products and features,
and timing of improvements and enhancements to our current products.
Forward-looking statements are based on the Company's current expectations and
assumptions. The Private Securities Litigation Reform Act of 1995 provides a
safe-harbor for forward-looking statements. These statements may be identified
by the use of forward-looking expressions, including, but not limited to,
"anticipate," "believe," "continue," "estimate," "expect," "future," "intend,"
"may," "outlook," "plan," "potential," "predict," "project," "should," "will,"
"would" and similar expressions that predict or indicate future events or
trends or that are not statements of historical matters, but the absence of
these words does not mean that a statement is not forward-looking. These
forward-looking statements include, but are not limited to, statements
regarding the expected launch date for the new smart safety eyewear
connection. The Company undertakes no obligation to publicly update any
forward-looking statement, whether as a result of new information, future
events or otherwise. Important factors that could cause actual results to
differ materially from those in the forward-looking statements are set forth
in the Company's filings with the Securities and Exchange Commission,
including its annual report on Form 10-K under the caption "Risk Factors."

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