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RCS - Tekcapital plc - Portfolio Company Update- Innovative Eyewear

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RNS Number : 7438R  Tekcapital plc  21 July 2025

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    21 July 2025

Tekcapital Plc

("Tekcapital", the "Company" or the "Group")

Innovative Eyewear Launches Reebok Smartglasses to New Channels

 

Tekcapital Plc (AIM: TEK), the UK intellectual property investment group notes
that Innovative Eyewear, Inc. ("Innovative Eyewear") (NASDAQ: LUCY; LUCYW),
the manufacturer of smart eyewear under the Lucyd(®), Lucyd Armor(TM),
Reebok(®), Eddie Bauer(®) and Nautica(®) brands, is pleased to announce
that its groundbreaking Reebok athletic smartglasses will be available today
on the Reebok mobile app, to be followed by Reebok.com on August 1.

The Reebok.com website is a go-to hub for athletic apparel and accessories,
receiving approximately 570,000 monthly organic visitors.(1) The Company
believes this will be a key driver in introducing Reebok's global, dedicated
fanbase to the new Reebok Smart Eyewear.

Harrison Gross, CEO of Innovative Eyewear, said "Our Reebok frames were
designed with the emphasis on innovation that is the hallmark of Reebok
products. We are glad to continue Reebok's history of cutting-edge products
that truly enhance active lifestyles and performance. Consistent with this
rich tradition, Reebok Smart Eyewear elevates what a pair of glasses can be
for an athlete, similar to how the Reebok Pump shoe helped to redefine
footwear. We believe the future of eyewear and apparel will be founded on the
application of smart technologies to enhance functionality. Reebok Smart
Eyewear is a glimpse into that future, where everything we wear will be
seamlessly enhanced with exciting new features."

A model wearing the Reebok Powered by Lucyd Octane style
smartglasses.

Photo courtesy of Innovative Eyewear, Inc.

A cross-section of the Reebok Powered by Lucyd's all new speaker system.

Photo Courtesy of Innovative Eyewear, Inc.

 

Shop Reebok Powered by Lucyd now at Reebok.com (http://reebok.com/) .

Citation

1) https://ahrefs.com/traffic-checker/?input=reebok.com&mode=subdomains

 

About Innovative Eyewear Inc.

Innovative Eyewear is a developer and retailer of ChatGPT smart eyewear, under
the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission
to Upgrade Your Eyewear®, our Bluetooth smart glasses allow users to stay
safely and ergonomically connected to their digital lives and are offered in
hundreds of frame and lens combinations to meet the needs of the optical
market. To learn more and explore our continuously evolving collection of
smart eyewear, please visit www.lucyd.co (http://www.lucyd.co) .

 

About Tekcapital plc

Tekcapital creates value from investing in new, university-developed
discoveries that can enhance people's lives. Tekcapital is quoted on the AIM
market of the London Stock Exchange (AIM: symbol TEK) and is headquartered in
the UK. For more information, please visit www.tekcapital.com.
(http://www.tekcapital.com.)

 

LEI: 213800GOJTOV19FIFZ85

 

Tekcapital currently owns 259,455 shares of Innovative Eyewear, Inc.
(NASDAQ: LUCY).

 

For further information, please contact:

 

 Tekcapital Plc                                                                                          Via Flagstaff
 Clifford M. Gross, Ph.D.

 SP Angel Corporate Finance LLP                                                                          +44 (0) 20 3470 0470

 (Nominated Adviser and Broker)
 Richard Morrison/Charlie Bouverat (Corporate Finance)/Abigail Wayne / Rob Rees
 (Corporate Broking)

 Flagstaff Strategic and Investor Communications                                                         +44 (0) 20 7129 1474
 Tim Thompson/Andrea Seymour/Fergus Mellon

 

Forward-Looking Statements

This press release contains certain forward-looking statements, including
those relating to the Lucyd app. Forward-looking statements are based on the
Company's current expectations and assumptions. The Private Securities
Litigation Reform Act of 1995 provides a safe-harbor for forward-looking
statements. These statements may be identified by the use of forward-looking
expressions, including, but not limited to, "anticipate," "believe,"
"continue," "estimate," "expect," "future," "intend," "may," "outlook,"
"plan," "potential," "predict," "project," "should," "will," "would" and
similar expressions that predict or indicate future events or trends or that
are not statements of historical matters, but the absence of these words does
not mean that a statement is not forward-looking. The Company undertakes no
obligation to publicly update any forward-looking statement, whether as a
result of new information, future events or otherwise. Important factors that
could cause actual results to differ materially from those in the
forward-looking statements are set forth in the Company's filings with the
Securities and Exchange Commission, including its annual report on Form 10-K
under the caption "Risk Factors."

 

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