RCS - Ten Lifestyle Group - Ten launches world-class Digital Dining & AI tool

Ten LifestyleAnnouncement

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RNS Number : 5048T  Ten Lifestyle Group PLC  01 August 2025

RNS Reach

1 August 2025

Ten Lifestyle Group plc

("Ten")

Ten launches world-leading digital dining services and AI tools to improve
service levels, grow usage, and drive operational efficiency

Ten Lifestyle Group plc (AIM: TENG), the global concierge technology platform
driving customer loyalty for global financial institutions and other premium
brands, is pleased to announce the launch of two technology innovations "Ten
Digital Dining" and "Guardian", which were live in production by the end of
July 2025 and are being rolled out across Ten's global client programmes.

These innovations are central to Ten's AI strategy to develop proprietary
technology that enhances scalability, service quality, efficiency and member
satisfaction.

Ten's world-leading digital dining service

Ten proudly announces that we have successfully integrated with OpenTable, a
global leader in restaurant tech, as a preferred booking partner, alongside
our existing Sevenrooms integration and Ten's own dining assets, on the Ten
Platform to deliver a joined-up digital dining service. These expanded
offerings allow our members to enjoy improved restaurant digital booking and
recommendation services.

This means that Ten's high-net-worth and mass affluent members can search and
book over 60,000 restaurants in markets including the UK, USA, Canada, Middle
East, Mexico, Australia and parts of Asia. Offering superior access and
benefits not available on the internet or restaurant's own website (including
complimentary courses, kitchen tours, cookbooks, glasses of champagne or
discounts) creates value for the member and the corporate client who receives
improvements in metrics including customer retention, acquisition and
profitability.

Ten is constantly expanding the range and depth of benefits on the Ten
Platform and will be marketing the service to our high-spending member base to
acquire more Active Members and grow the frequency of use amongst existing
Active Members. Restaurant bookings are a more frequent activity when compared
with booking hotels or entertainment tickets.

Ten's Quality Assurance Tool: Guardian

Ten has also launched Ten Guardian, a proprietary AI tool that reviews all
member-facing communications, including emails, quotes and research, in real
time and retrospectively. Trained using real service data and Ten's quality
standards, AI Guardian assesses tone, accuracy and brand alignment at scale.

Guardian supports a more consistent, higher-quality service experience across
all channels and drives faster turnaround times.

Alex Cheatle, CEO of Ten Lifestyle Group, said;

"Launching the best digital dining service into multiple markets and
developing Ten Guardian represent a step-change in our ability to serve more
members with higher quality, greater consistency and improved operational
efficiency.

These innovations combine Ten's 25+ years of expertise and assets with the
latest technology to build the world's most trusted concierge service at
scale."

 

-End-

 

For further information please visit www.tenlifestylegroup.com
(http://www.tenlifestylegroup.com/)  or call:

 

 Ten Lifestyle Group plc                                             +44 (0) 20 7850 2796

 Alex Cheatle, Chief Executive Officer

 Alan Donald, Chief Financial Officer

 Singer Capital Markets Advisory LLP, Nominated Advisor and Broker   +44 (0) 20 7496 3000

 Corporate Finance: James Moat / Oliver Platts

 Corporate Broking: Tom Salvesen / Charles Leigh-Pemberton

 

Notes to Editors

About Ten Lifestyle Group plc

Ten Lifestyle Group plc (http://www.tenlifestylegroup.com/)  partners with
financial institutions and other premium brands to attract and retain wealthy
and mass affluent customers.

Millions of members have access to Ten's services across lifestyle, travel,
dining and entertainment on behalf of over fifty clients including HSBC,
Swisscard and Royal Bank of Canada. Ten's partnerships are based on multi-year
contracts generating revenue through platform-as-a-service and technology
fees.

Ten's operations are underpinned by an increasingly sophisticated
personalisation platform comprising industry-first, proprietary technology,
thousands of supplier relationships and 25 years of proprietary expertise
delivered from over 20 global offices. Ten was also the first B Corp-certified
company on the AIM market, demonstrating its commitment to sustainability,
social responsibility and ethical business practices.

Ten is on a mission to become the most trusted service platform in the world.

For further information please go to: https://tenlifestylegroup.com/
(https://tenlifestylegroup.com/)

 

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