REG - Ten Lifestyle Group - Ten wins new digital customer loyalty contract

Ten LifestyleAnnouncement

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RNS Number : 5300Y  Ten Lifestyle Group PLC  30 March 2026

30 March 2026

Ten Lifestyle Group plc

("Ten" or the "Group")

Ten wins new digital customer loyalty contract

 

Ten Lifestyle Group plc (AIM: TENG), the global concierge technology platform
driving customer loyalty for global financial institutions and other premium
brands, is pleased to announce that it has won a new multi-year digital
customer loyalty contract with an existing global corporate client.

 

The Group expects to launch the new digital customer loyalty programme in the
second half of the Group's financial year ending 31 August 2026, initially in
the Americas, with opportunities for a wider roll-out over time. The new
contract will be categorised as a Medium(1) for the initial Americas launch in
FY27.

 

Separately, the Group has agreed a client-funded launch of the Ten Digital
Platform under an existing Large contract in Japan. This will add a digital
channel for members to access the service, broadening the proposition and
aligning with the client's digital strategy to drive engagement. Following
this launch, over 90% of the Group's Large and Extra Large contracts will
include the Ten Digital Platform.

 

These contract developments support the Group's strategy to grow its digital
offering by broadening and deepening the consumer proposition, strengthening
Ten's position as a technology partner of choice for customer loyalty
programmes and delivering powerful competitive differentiation.

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( )

(1) Ten categorises its corporate client contracts based on the annualised
value paid, or expected to be paid, by the corporate client for the provision
of concierge and related services by Ten as: Small contracts (below £0.25m);
Medium contracts (between £0.25m and £2m); Large contracts (between £2m and
£5m); and Extra Large contracts (over £5m). This does not include the
revenue generated from suppliers through the provision of concierge services.

 

- End -

 

 

For further information, please visit https://www.tenlifestylegroup.com/
(https://www.tenlifestylegroup.com/)  or contact:

 

 Ten Lifestyle Group Plc                                +44 (0)20 7850 2796

 Alex Cheatle, Chief Executive Officer

 Alan Donald, Chief Financial Officer

 Singer Capital Markets, Nominated Advisor and Broker   +44 (0) 20 7496 3000

 Corporate Finance: James Moat / Jalini Kalaravy

 Corporate Broking: Charles Leigh-Pemberton

 

Notes to Editors:

About Ten Lifestyle Group Plc

Ten Lifestyle Group plc (http://www.tenlifestylegroup.com)  partners with
financial institutions and other premium brands to attract and retain wealthy
and mass affluent customers.

Millions of members have access to Ten's services across lifestyle, travel,
dining and entertainment on behalf of over fifty clients. Ten's partnerships
are based on multi-year contracts generating revenue through
platform-as-a-service and technology fees.

Ten's operations are underpinned by an increasingly sophisticated
personalisation platform comprising industry-first, proprietary technology,
thousands of supplier relationships and 27 years of proprietary expertise
delivered from over 20 global offices. Ten was also the first B Corp-certified
company on the AIM market, demonstrating its commitment to sustainability,
social responsibility and ethical business practices.

Ten is on a mission to become the most trusted service platform in the world.

For further information please go to: www.tenlifestylegroup.com
(http://www.tenlifestylegroup.com/) .

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