RCS - Ditchit - Ditchit Detonates Iconic Twitter Bird

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23/06/2025 08:15

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RNS Number : 8573N  Ditchit  20 June 2025

Ditchit Detonates Iconic Twitter Bird to Symbolize Launch of Local Marketplace

DOVER, DE / ACCESS Newswire (https://www.accessnewswire.com/)  / June 20,
2025 / In a fiery spectacle worthy of Silicon Valley lore, Ditchit
(https://pr.report/bpim)  - a rising star in the online marketplace space and
rival to OfferUp - has made headlines by purchasing and then blowing up the
original 560-pound Twitter bird sign once perched atop the company's San
Francisco headquarters.

The marketing stunt, filmed in the Nevada desert with a 15-person production
crew, four Tesla Cybertrucks, and a Hollywood pyrotechnics expert, marked a
symbolic farewell to legacy tech monopolies and a bold introduction to
Ditchit's mission: to build a local marketplace that puts people before
profits.

"Elon Musk rebranded Twitter to X to support free expression. At Ditchit,
we're doing the same for local marketplaces," said Ditchit spokesman James
Deluca. "Today's platforms are filled with ads, fees, and algorithms that
prioritize businesses over people. Ditchit is different-free to use, ad-free,
and designed to support real communities and real sellers."

The 12-foot-tall Twitter logo, affectionately known as "Larry," was purchased
at auction for $34,000 earlier this year. While the initial acquisition was
driven by nostalgia, the company ultimately decided to transform the artifact
into a symbol of disruption.

The resulting video, now live on YouTube (https://pr.report/bpin) , shows the
massive sign's explosive end outside of Las Vegas, capturing a cinematic
moment that's already garnering viral attention.

https://www.youtube.com/watch?v=KHKWT2UusWk
(https://www.youtube.com/watch?v=KHKWT2UusWk)

But "Larry's" story doesn't end in smoke. Fragments of the sign have been
salvaged and will be sold on the Ditchit app in a sealed-bid auction starting
today. 100% of proceeds will go to the Center for American Entrepreneurship,
a nonprofit that champions startup innovation and supports the next generation
of entrepreneurs.

"Many entrepreneurs get their start on local marketplace apps," Deluca added.
"We're here to support that journey-not just through our platform, but through
action."

With the stunt, Ditchit isn't just selling a piece of tech history. It's
signaling a new era for digital marketplaces - one powered by transparency,
accessibility, and the belief that local economies deserve better.

About Ditchit

Ditchit is a community-first local marketplace built for everyday buyers and
sellers. Unlike traditional platforms, Ditchit is ad-free, fee-free, and
designed to keep transactions simple and fair. Founded in 2024, the Ditchit
app is available for iOS and Android.

Media Contact:

James Deluca

PR Manager, Ditchit

james.deluca@ditchit.com

SOURCE: Ditchit

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