** Shares of Bank of East Asia 0023.HK rise as much as
4.7% to HK$16.40, after two consecutive sessions of fall
** Stock heads for the best day since July 21
** Bank says it has decided to initiate the sale of its life
insurance unit, BEA Life Ltd, to enhance business value, boost
financial position and focus on core banking operations in Hong
Kong and mainland China urn:newsml:reuters.com:*:nFWN2GJ0PI
** Bank says it has retained Goldman Sachs as financial
adviser for the sale
** Says to focus on raising fee-based income, lowering
cost-to-income ratio by streamlining operations, cutting credit
costs, keeping a robust capital profile to support growth
** The Hang Seng Finance Index .HSNF slides 0.5%, while
the benchmark index .HSI edges up 0.1%
** By last close, stock had fallen 10% this year
(Reuters Messaging: donny.kwok.thomsonreuters.com@reuters.net)