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Trade Desk rises after report Open AI held early talks with co to sell ads

** Shares of advertising technology firm Trade Desk TTD.O rise 18.6% to $29.84 premarket

** Open AI held early talks with co to sell ads, The Information reports

** Both Open AI and TTD did not immediately respond to Reuters' request for comment

** Open AI had announced in February that they would be showing test ads to their Free and Go version users in the U.S.

** TD shares plummeted last week after forecasting Q1 revenue below estimates

** As of last close, stock down 33.7% YTD

(Reporting by Avinash P in Bengaluru)

((Avinash.P@thomsonreuters.com;))

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