RCS - THG PLC - Myprotein licensing partnership with Greencore

THGAnnouncement

12/02/2026 07:00

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RNS Number : 6729S  THG PLC  12 February 2026

12 February 2026

 

THG PLC

 

Myprotein seals new licensing partnership with Greencore for protein-rich
convenience foods

 

 

Myprotein, the world's leading online sports nutrition brand, today announces
a strategic partnership with Greencore, a leading producer of convenience
foods. The collaboration will introduce a new range of Myprotein branded food
on-the-go items, significantly expanding the brand's presence in offline
retail channels and continuing its successful 6 aisle strategy of launching
new licensing agreements with best-in-class partners.

 

The range will include protein-enriched salads and wraps, with scope to expand
into other profiles and formats, helping consumers access convenient,
nutritious meals that align with their fitness and healthy lifestyle goals.
These products will be available in Sainsbury's supermarkets and convenience
stores.

 

The Greencore partnership forms part of Myprotein's wider strategic ambition
to grow its offline and licensing footprint to 100,000 doors, allowing for
deeper penetration with existing retail partners and accelerated expansion
within the convenience channel. Food-to-go represents a high-frequency,
high-visibility consumption occasion that complements Myprotein's existing
protein portfolio, covering powders, dairy and desserts, bars and snacks and
ready-to-drink, broadening consumer touchpoints beyond the gym and home.

 

Licensing agreements with category leaders including Müller, Iceland and
Jimmy's Coffee, led to sales of over 43 million Myprotein units into retail
during 2025. This strategy leverages its global brand recognition alongside
specialised manufacturing and distribution expertise.

 

 

Neil Mistry, CEO of THG Nutrition, commented:

 

"This collaboration is another step in Myprotein's global leadership across
sports nutrition, adding Greencore's expertise in creating and distributing
fresh, on-the-go food to our growing list of partners.

 

"The range builds on the demand of GLP-1 consumers, along with trends towards
cleaner nutrition combined with protein-rich foods and snacks. This
partnership not only widens the reach of the Myprotein brand offering, it
brings further significant penetration into offline channels.

 

"Following a strong start to the year across our licensed ranges, we expect to
significantly build on last year's performance, with the brand on target to
sell-in over 60 million licensed products in 2026, up from 43 million in
2025."

 

 

Andy Parton, Chief Commercial Officer of Greencore, commented:

 

"We're thrilled to partner with Myprotein to bring high‑quality,
protein‑rich food‑to‑go options to consumers across the UK. As demand
grows for convenient, nutritious products that support healthier lifestyles,
this collaboration allows us to combine Greencore's expertise in fresh,
ready‑to‑eat food with one of the most recognisable brands in sports
nutrition. We're excited about the potential of this partnership and look
forward to expanding the range together."

 

 

 

For further information please contact:

 

 Investor enquiries - THG PLC
 Kate Grimoldby, Director of Investor Relations and Strategic Projects  Investor.relations@thg.com (mailto:Investor.relations@thg.com)

 Media enquiries:
 Sodali & Co - Financial PR adviser                                     Tel: +44 (0) 20 7100 6451
 Russ Lynch/Sam Austrums/Louisa Henry                                   thg@sodali.com (mailto:thg@sodali.com)

 THG PLC                                                                media-enquiries@thg.com

 

 

 

Notes to Editors

THG PLC is a global e-commerce group and brand owner headquartered in
Manchester, UK, which operates through two leading consumer businesses: THG
Beauty and THG Nutrition.

 

THG Beauty operates prominent online platforms including Lookfantastic,
Dermstore and Cult Beauty, offering a valued route to market for over 1,000
third-party brands, alongside a specialist portfolio of owned brands.

 

THG Nutrition, led by Myprotein, the world's largest online sports nutrition
brand, spans multiple health and wellness categories, delivering its products
both directly to consumers and through strategic offline partnerships
worldwide.

 

Ends

 

 

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