** Shares of British e-commerce firm THG THG.L rise as much as 9.8% to 52.5 pence
** Investment to be in the form of a convertible instrument, and could lead to Google taking direct equity stake in THG Ingenuity valued at 750 million pounds ($1.01 billion) or more
** THG Ingenuity, former tech and e-commerce services division of THG, was demerged from co earlier this year
** Stock up ~7.52%, YTD
($1 = 0.7451 pounds)
(Reporting by Rishab Shaju in Bengaluru)
((Rishab.Shaju@thomsonreuters.com; +91 9048142177))