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India's Titan's hits record high on lab grown diamond foray

** Shares of Titan Company TITN.NS rise as much as 1% to record high of 4,031.70 rupees

** Jeweller and watchmaker launched "beYon – from the house of Titan" on Friday, marking its entry into lab grown diamonds

** Co launches the brand's first retail store in Mumbai on Monday with 2 more stores planned in near term

** ICICI Securities says TITN's strong retail and distribution network will position it well for faster scale-up

** Management has grown more receptive to segment over the past year, a positive shift given its strong brand portfolio, including CaratLane, Zoya and Mia - Morgan Stanley

** Citi expects lab grown diamonds retail to stay highly competitive with uncertain profitability, making store expansion cautious and long-term growth unclear

** YTD, TITN up ~24%

 (Reporting by Urvi Dugar in Bengaluru)

 ((UrviManoj.Dugar@thomsonreuters.com;))

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