REG - Tooru PLC - Trading and financing update, Directorate change

TooruAnnouncement

29/12/2025 07:00

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RNS Number : 9626M  Tooru PLC  29 December 2025

 

 

 

29 December 2025

Tooru plc

 

("Tooru" or the "Company" or the "Group")

 

Trading and financing update

and

Directorate change

 

Tooru, an AIM listed company focused on the branded health and wellness
sector, is pleased to provide a pre year end trading update.

 

Our Group has had a year of progress and platform building. Having completed
our RTO in May 2025, we are now settling into our new structure and making
advances with our flagship brands.  We are working hard to grow and build on
our great product ranges with a focus on aggressive brand building alongside
defensive cost management and discipline. We have enjoyed some exceptional
retailer wins including TESCO and the Co-op this year and we plan to keep
pushing hard into 2026.

 

Juvela and OAF

 

The Group's leading branded gluten free producer, which recently launched its
new retail brand, OAF, has continued to make excellent progress.  TESCO sales
remain strong and, at the same time, the Company is in advanced discussions
with regard to listing these products with other major supermarket chains.

 

Pulsin and We Love Purely

 

Pulsin is the Group's leading producer of healthy snack bars and nutritional
powders.  Pulsin is experiencing growing demand from other groups who retail
its products. Until recently Pulsin manufactured its products from a factory
in Gloucester but vacated this location in August 2025 as anticipated at the
end of its lease in order to co-locate with Juvela's manufacturing operation
in Wales.  It is therefore currently producing its products with a contract
manufacturer which has had the short-term benefit of reducing Pulsin's
production and overhead costs.  The Group may continue with these
arrangements longer term as this would help both cost and scalability as
Pulsin's revenues grow, rather than incur the cost of the move to Juvela's
premises.  Furthermore, the operations of Pulsin and We Love Purely have now
been combined which is expected to lead to a further reduction in overall
costs.

 

Pulsin's revenue recognised in September and October was, however, negatively
impacted due to the disruption to product production, although orders have
continued at historic levels and this revenue is expected to be recovered
going forward with positive EBITDA still being achieved notwithstanding the
recognised revenue shortfall.   We are continuing to build out Pulsin and
are pleased to report that certain of our Pulsin bars will now be stocked in
1,000 Co-op stores, up from the current 80 stores. We believe that this and
the positive EBITDA demonstrates good progress for this brand and that Pulsin
has substantial growth opportunities ahead as we grow new distribution
channels in 2026.

 

 

 

 

Directorate change

 

Matthew Peck, who currently manages Market Rocket is stepping down from the
Board of Tooru with immediate effect, although he will continue in his role as
a director of Market Rocket for the time being whilst we explore a possible
divestment of this non-core business. We plan to streamline Tooru's focus on
challenger brands in health and wellness and avoid distraction with an agency
style business that is very different to building our own brands in skill sets
and areas of focus. Market Rocket is continuing to trade as expected with Q4
on track to be, as usual, its busiest and most profitable trading period.

 

Funding

 

The Group has also just completed a refinancing of the debt facility that it
has with Shawbrook Bank, a leading bank for established UK businesses, in
relation to Juvela.  This new facility has been increased to £3.9 million
and has been extended out to the end of 2030.  As part of this refinancing,
an additional £500,000 has been advanced by Shawbrook Bank in order to
provide Juvela with additional funds with which to support the development of
its new OAF brand.

 

Scott Livingston, CEO, said:

 

"We continue to have confidence in the prospects for Juvela and believe that
it has significant upside potential.  We also believe that Pulsin too has
excellent prospects going into 2026. The Co-op store count increase for Pulsin
and sales growth of OAF demonstrates the progress that the Group is making.
Furthermore, the refinancing of Juvela through the increased Shawbrook Bank
facility provides the flexibility to invest further in this business and
demonstrates confidence in it by a leading financial institution."

 

The information communicated within this announcement is deemed to constitute
inside information as stipulated under the Market Abuse Regulations (EU) No
596/2014 which is part of UK law by virtue of the European Union (Withdrawal)
Act 2018.

 

Enquiries:

 

 Tooru plc                    Tel: +44 (0) 20 3475 0230

 Scott Livingston, CEO
 Nominated Adviser

 Beaumont Cornish             Tel: +44 (0) 20 7628 3396

 Roland Cornish

 Asia Szusciak

 Felicity Geidt

 Joint Broker

 Fortified Securities         Tel: +44 (0) 20 7186 9950

 Guy Wheatley/Mark Wheeler
 Joint Broker

 Shard Capital Partners LLP   Tel: +44 (0) 20 7186 9950

 Damon Heath/Erik Woolgar
 Joint Broker                 Tel: +44 (0) 20 7469 0935

 Peterhouse Capital Limited   Tel: +44 (0) 20 7469 0936

 Duncan Vasey/Lucy Williams

 

Beaumont Cornish Limited ("Beaumont Cornish") is the Company's Nominated
Adviser and is authorised and regulated by the FCA. Beaumont Cornish's
responsibilities as the Company's Nominated Adviser, including a
responsibility to advise and guide the Company on its responsibilities under
the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed
solely to the London Stock Exchange. Beaumont Cornish is not acting for and
will not be responsible to any other persons for providing protections
afforded to customers of Beaumont Cornish nor for advising them in relation to
the proposed arrangements described in this announcement or any matter
referred to in it.

 

 

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