REG - Tooru PLC - Update re Juvela

TooruAnnouncement

23/10/2025 07:00

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RNS Number : 4650E  Tooru PLC  23 October 2025

 

 

23 October 2025

Tooru plc

 

("Tooru" or the "Company")

 

Update re Juvela

 

Tooru, a company focused on the health and wellness sector, is pleased to
announce that Juvela, the Company's leading gluten free producer, which
recently launched its new retail brand, OAF, has now increased the number of
products that it currently lists in Tesco to eight under the OAF brand, with
week-on-week growth being achieved.  At the same time, the Company is in
advanced discussions with regard to listing these products with other major
supermarket chains.

 

 

 

www.oafglutenfree.co.uk (http://www.oafglutenfree.co.uk)

 

 

The new brand, OAF, is designed to attract a broader healthy foodie shopper in
the Free-From aisle.  OAF will operate as the Company's strategic
retail-facing range, whilst the Juvela brand will continue to occupy its
position as a leading coeliac prescription-led offer.

 

Unlike other gluten free brands, which tend to use rice flour, OAF and Juvela
products are made using a specially formulated wheat starch with the gluten
removed, meaning it is completely safe for a gluten free diet whilst making
the taste and texture as close to conventional bread as it gets. Until now
this unique process has mainly been used in prescription-coeliac bread offers,
but OAF's mainstream brand proposition will open this innovation up to a
broader healthy foodie, who may be omitting gluten for lifestyle choices, as
well as coeliac consumers.

 

 

 

 

 

 

Juvela has been the most attractive business in the S-Ventures plc
("S-Ventures") portfolio and the main reason for the acquisition of the
S-Ventures businesses by the Company which completed earlier this year. Juvela
has a well-established market presence which combines a leading coeliac
prescription-led product under the Juvela brand with a new product range
designed to attract a broader healthy foodie shopper in the Free-From aisle.
The previous owners, S-Ventures, in the past received a number of approaches
to acquire this business, with a price indication in excess of £10 million
for the shares of Juvela. Whilst no current offers are being pursued, this
gives the Board confidence as to the value of this business even prior to the
launch of OAF.

 

Since relisting, the Company has only raised new funds from the equity placing
undertaken at the time and no additional debt has been drawn down under any
previously announced debt facilities.

 

Going forward, the Company expects to increase the working capital available
for Juvela to support and promote the developing demand for its brands through
Juvela's existing funding arrangements.

 

Scott Livingston, CEO said:

 

"We are increasingly confident in the prospects for Juvela and believe that it
has significant upside potential.  Gluten free consumers - especially the
younger, health-conscious segment - are not connecting with brands on the
shelf, perceiving them as second best to conventional bread. This presents a
significant opportunity to engage this audience with a vibrant, characterful
brand that resonates with them, whilst showing how tasty and simple gluten
free bread can be through our product innovation.

 

By combining Juvela's historical quality, craft and expertise with OAF's
vibrant brand personality, we are on a mission to inject new energy,
relevance, taste and enjoyment to the retail Free-From space, starting with a
line of high-quality bakery goods, in the fastest growing areas of this
category. All of this has been achieved in a relatively short period of time
which, we believe, will ultimately create significant value for shareholders."

Enquiries:

 

 Tooru plc

 Scott Livingston, CEO        Tel: +44 (0) 20 3475 0230
 Nominated Adviser

 Beaumont Cornish             Tel: +44 (0) 20 7628 3396

 Roland Cornish

 Asia Szusciak

 Felicity Geidt

 Joint Broker                 Tel: +44 (0) 20 7186 9950

 Fortified Securities

 Guy Wheatley/Mark Wheeler
 Joint Broker                 Tel: +44 (0) 20 7186 9950

 Shard Capital Partners LLP

 Damon Heath/Erik Woolgar
 Joint Broker                 Tel: +44 (0) 20 7469 0935

 Peterhouse Capital Limited   Tel: +44 (0) 20 7469 0936

 Duncan Vasey/Lucy Williams

 

Beaumont Cornish Limited ("Beaumont Cornish") is the Company's Nominated
Adviser and is authorised and regulated by the FCA. Beaumont Cornish's
responsibilities as the Company's Nominated Adviser, including a
responsibility to advise and guide the Company on its responsibilities under
the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed
solely to the London Stock Exchange. Beaumont Cornish is not acting for and
will not be responsible to any other persons for providing protections
afforded to customers of Beaumont Cornish nor for advising them in relation to
the proposed arrangements described in this announcement or any matter
referred to in it.

 

 

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