Starboard's Jeff Smith says TripAdvisor should consider selling its restaurant booking platform
21/10/2025 13:49
By Svea Herbst-Bayliss NEW YORK, Oct 21 (Reuters) - Starboard Value CEO Jeff Smith said Tuesday TripAdvisor TRIP.O should consider selling its restaurant booking platform TheFork. Smith, who was speaking at an invite-only conference in New York, said TripAdvisor had an "amazing" brand, but "there is a huge opportunity to transform and reimagine the user experience to improve revenue growth." His hedge fund is pressing for change at the travel booking site after building a 9% stake in the company earlier this year. "TripAdvisor is too cheap for a company that is growing," he said. (Reporting by Svea Herbst. Editing by Dawn Kopecki and Chizu Nomiyama ) ((dawn.kopecki@thomsonreuters.com or @DawnK.23 on Signal))