** U.S-listed shares of Trivago TRVG.O up 10% at $4.41
after Guggenheim Securities upgrades rating on co to 'buy'
** Brokerage sees co's storyline in 2019 similar to
TripAdvisor TRIP.O and also sees potential for EBITDA of over
100 mln euros ($112.1 mln)
** TRVG shifted focus towards profitability in mid-2018, but
ad spend was still 80% of revenue last year, brokerage says,
adding that it sees more potential for cuts in ad spend
** "We still have some longer-dated concerns, but with TRVG
near all-time lows and the potential for material estimate
upside, we see opportunity" - Guggenheim
** 2 of 14 brokerages rate the stock "buy" or higher, 10
"hold" and 2 "sell" or lower; their median PT is $6.20
($1 = 0.8919 euros)
(Reporting by Devbrat Saha in Bengaluru)
((devbrat.saha.thomsonreuters.com@reuters.net))