** UBS starts coverage of the online travel sector with a
positive view on recovery and margin outlook
** Brokerage initiates Booking Holdings BKNG.O with a
"buy" rating and PT of $2,838 on increased direct business at
higher margins
** UBS launches coverage of Expedia EXPE.O , Airbnb
ABNB.O , Tripadvisor TRIP.O and trivago TRVG.O with
"netural" ratings
** Brokerage says skeptical around long-term listings growth
at Airbnb, setting a PT of $176 - 2% lower than current share
price
** "Longer term stays - while still elevated - are
moderating and city travel is returning; share is migrating back
to hotels" - UBS
** UBS says Expedia looks well-positioned to benefit from
the recovery, but questions around cost cuts and execution
remain; sets PT of $173
** Trivago coverage started with PT of $2.65, with UBS
saying growth trajectory beyond 2019 levels remains unclear
** Brokerage sets PT of $30 for Tripadvisor as concerns
around recovery of metasearch and departure of CEO create
uncertainty
** YTD, TRVG, TRIP and BKNG down between 7.2% and 17.6%,
while ABNB and EXPE up 11.1% and 17.6%, respectively
(Reporting by Kannaki Deka in Bengaluru)
((Kannaki.Deka@thomsonreuters.com))