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China's JD.com posts 62 pct rise in quarterly revenue (updated)

(Adds details) 
    May 8 (Reuters) - JD.com Inc  JD.O , China's No.2 e-commerce 
company, reported a 62 percent rise in quarterly revenue, 
topping analysts' expectation as the number of active customer 
accounts across its sites nearly doubled from a year earlier. 
    First-quarter revenue of 36.6 billion yuan ($5.90 billion) 
exceeded analysts' estimate of 35.65 billion yuan, according to 
Thomson Reuters I/B/E/S. 
    Gross merchandise volume (GMV), or the total value of goods 
sold on JD.com, nearly doubled to 87.8 billion yuan ($14.14 
billion) in the quarter ended March, with roughly 42 percent of 
all fulfilled orders coming from mobile devices, the company 
said. 
    Excluding certain items, losses widened to 2 cents per 
American depositary share, from 1 cent, as it spent heavily to 
broaden its inventory and on marketing. 
    The Beijing-based company's business, like bigger U.S. peer 
Amazon.com Inc's  AMZN.O , is built on selling products it 
purchases through its own logistics network. Alibaba Group 
Holding Ltd  BABA.N , on the other hand, has grown its business 
quickly by connecting sellers to buyers rather than stocking its 
own merchandise. 
    The difference in business models has allowed JD.com to 
market itself as a purveyor of authentic goods, while its larger 
rival has wrestled with occasional, high-profile controversies 
over fake products. 
    When JD.com announced in April that it would sell and 
warehouse clothes from Japanese giant Uniqlo, the e-tailer 
touted the deal as an example of its growing ability to offer 
customers mainstream labels and authentic clothes. 
    JD.com last month launched its JD Worldwide cross-border 
online shopping platform, a challenger to Alibaba's Tmall Global 
service.  ID:nL4N0XC1UY  
    It also announced on Friday its participation in a $500 
million investment in Tuniu Corp  TOUR.O   urn:newsml:reuters.com:*:nL4N0XZ56I. 
    The company's U.S.-listed shares have risen close to 60 
percent since its IPO last May. 
 
($1 = 6.2089 Chinese yuan renminbi) 
 
 (Reporting by Gerry Shih and Paul Carsten; Editing by 
Subhranshu Sahu) 
 ((Gerry.Shih@thomsonreuters.com; +86 133 0137 8331;)) 
 
Keywords: JD.COM RESULTS/

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