** Shares of cosmetics retailer Ulta Beauty ULTA.O down 7.7% at $576.60 after the bell
** Co forecast annual profit largely below estimates, weighed down by increase in marketing expenses to boost demand
** Expects annual EPS between $28.05 and $28.55, with the mid-point below expectations of $28.40, according to data compiled by LSEG
** Posts Q4 profit of $8.01 per share, compared with the estimate of $8.03
** Co however, beat sales estimates and forecast annual sales above estimates, helped by strong demand for its fragrances and skincare products
** ULTA up 39% in 2025
(Reporting by Sanskriti Shekhar in Bengaluru)
((Sanskriti.Shekhar@thomsonreuters.com))