RCS - UP Global Sourcing - Launch of European Showroom in Paris

Ultimate Products

25/09/2023 07:00

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RNS Number : 3824N  UP Global Sourcing Holdings PLC  25 September 2023

25 September 2023

UP Global Sourcing Holdings plc

"Ultimate Products" or "the Group"

LAUNCH OF EUROPEAN SHOWROOM IN PARIS

Ultimate Products, the owner of a number of leading homeware brands including
Salter (https://salter.com/) (the UK's oldest houseware brand, est.1760) and
Beldray (https://beldray.com/) (est.1872), is pleased to announce that it has
opened a new European showroom in Paris. A launch event was held on Thursday
21 September, where the ribbon was cut by retail tycoon Theo Paphitis and
Hajir Hajji, the CEO of Action, Europe's fastest growing non-food discount
retailer.

The new showroom is spread across a 16,500 sq. ft space at the Homexpo Paris
showroom complex, where the anchor tenant is JJA, one of France's largest home
furnishing suppliers. The site, which is near Charles de Gaulle airport, is
ideally located for hosting both existing and prospective customers across
France and Europe.

To support the showroom's activities, Ultimate Products has appointed a new
sales team in Paris, who join the Group's other international sales teams in
Germany and Poland. Previously, the Group operated a Cologne showroom, which
was hugely successful in achieving traction and growth in Germany, a market
that today represents approximately 30% of the Group's European sales. The
Group's aim is to achieve a similar level of penetration within the French
market.

Ultimate Products currently derives approximately 30% of its revenues from
European countries (population: c.477 million), where it has a much lower
penetration than the UK (population: c.67 million). The Group sells £1.72 of
product per capita in the UK and around 80% of British households own at least
one of the Group's products.

Simon Showman, Chief Executive of Ultimate Products, commented:

"I am massively excited to have opened a European showroom in Paris, which I
am confident will help us grow our presence in the sizable French market. Our
products are already present in most UK households, and I firmly believe that
they will be just as attractive to retail partners and consumers in France, as
well as the wider European market more generally. I would like to extend a
warm welcome to our new team in Paris, who will be invaluable in helping us to
achieve our ambitious growth plans."

 

 

For more information, please contact:

 

Ultimate Products +44 (0) 161 627 1400

Simon Showman, CEO

Andrew Gossage, Managing Director

Chris Dent, Chief Financial Officer

 

Shore Capital +44 (0) 20 7408 4090

Mark Percy

Malachy McEntyre

David Coaten

Iain Sexton

 

Powerscourt +44 (0) 207 250 1446

Rob Greening

Sam Austrums

Oliver Banks

 

 

Notes to Editors

 

Ultimate Products is the owner of a number of leading homeware brands
including Salter (the UK's oldest houseware brand, established in 1760) and
Beldray (a laundry, floor care, heating and cooling brand that was established
in 1872). According to its market research, nearly 80% of UK households own at
least one of the Group's products.

 

Ultimate Products sells to over 300 retailers across 38 countries, and
specialises in five product categories: Small Domestic Appliances; Housewares;
Laundry; Audio; and Heating and Cooling. Other brands include Progress
(cookware and bakeware), Kleeneze (laundry and floorcare), Petra (small
domestic appliances) and Intempo (audio).

 

The Group's products are sold to a broad cross-section of both large national
and international multi-channel retailers as well as smaller national retail
chains, incorporating discount retailers, supermarkets, general retailers and
online retailers.

 

Founded in 1997, Ultimate Products employs over 370 staff, a significant
number of whom have joined via the Group's graduate development scheme, and is
headquartered in Oldham, Greater Manchester, where it has design, sales,
marketing, buying, quality assurance, support functions and warehouse
facilities across two sites. Manor Mill, the Group's head office, includes a
spectacular 20,000 sq. ft showroom that showcases each of its brands. In
addition, the Group has an office and showroom in Guangzhou, China and its
recently opened showroom in Paris, France.

 

Please note that Ultimate Products is not the owner of Russell Hobbs. The
company currently has licence agreements in place granting it an exclusive
licence to use the "Russell Hobbs" trademark for cookware (NB this does not
include Russell Hobbs electrical appliances).

 

For further information, please visit www.upgs.com
(https://url.avanan.click/v2/___http:/www.upgs.com/___.YXAxZTpzaG9yZWNhcDphOm86ZDZhMDVhZmI2NWEwMDk5NzE5Njg0NjkwYTFlMjc2OWI6NjplZDZhOjU4ODQ1YjJlMzk1MDg3MDQxZTRkMTk2N2NkNGM2MmQxNjUxZDg1NDViZjY5MjZhYjkxMTFlNzA2NDliYzA2ZmI6cDpU)

 

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