REG - Ultimate Products - Director/PDMR Shareholding

Ultimate ProductsAnnouncement

13/02/2026 07:00

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RNS Number : 8261S  Ultimate Products PLC  13 February 2026

13 February 2026

Ultimate Products plc

("Ultimate Products", "UP" or "the Group")

 

Director/PDMR Shareholding

 

Ultimate Products, the owner of a number of leading homeware brands including
Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872),
announces the following PDMR dealings. On 12 February 2026, Chris Dent, Chief
Financial Officer:

 

1.     purchased 16,677 Ordinary Shares of 0.25p each ("Ordinary Shares")
at a price of 53.365 pence per share; and

 

2.     sold 9,749 Ordinary Shares in the Company at a price of 52.750
pence per share.

 

These dealings were undertaken to transfer shares to a self-invested personal
pension plan and further invest in the Group. Following these dealings, Chris
Dent's total shareholding in the Company has increased to 116,034 Ordinary
Shares.

 

Further details of the above dealings are set out at the end of this
announcement.

 

For more information, please contact:

 

Ultimate Products +44 (0) 161 627 1400

Andrew Gossage, CEO

Chris Dent, CFO

 

Cavendish Capital Markets Limited (Nomad and joint Broker) + 44 (0)20 7220
0500

Matt Goode / Callum Davidson / Trisyia Jamaludin (Corporate Finance)

Matt Lewis (Corporate Broking)

 

Shore Capital (Joint Broker) +44 (0) 20 7408 4090

Malachy McEntyre / Isobel Jones (Corporate Broking)

Mark Percy / David Coaten / Harry Davies-Ball (Corporate Advisory)

 

Sodali & Co +44 (0) 207 250 1446

Rob Greening / Sam Austrums / Oliver Banks

 

 

Notes to Editors

Ultimate Products is the owner of a number of leading homeware brands
including Salter (the UK's oldest houseware brand, established in 1760) and
Beldray (a laundry, floor care, heating and cooling brand that was established
in 1872). According to its market research, nearly 80% of UK households own at
least one of the Group's products.

 

Ultimate Products sells to over 300 retailers in over 30 countries - spanning
discounters, supermarkets and general retailers, and ranging from large
national and international multi-channel retailers to smaller retail chains.
Its products are also available on Salter.com (https://salter.com/)
 and Beldray.com (https://beldray.com/) , as well as major third-party
online marketplaces. The Group specialises in five product categories: Small
Domestic Appliances; Housewares; Laundry; Audio; and Heating and Cooling.
Other brands include Progress (cookware and bakeware), Kleeneze (laundry and
floorcare), Petra (small domestic appliances) and Intempo (audio).

 

Founded in 1997, Ultimate Products is headquartered in Oldham, Greater
Manchester, where it has design, sales, marketing, buying, quality assurance,
support functions and warehouse facilities across two sites. Manor Mill, the
Group's head office, includes a spectacular 20,000 sq ft showroom that
showcases each of its brands. In addition, the Group has an office and
showroom in Guangzhou, China and Paris, France. Ultimate Products employs over
300 staff and is certified as a Great Place to Work®. A significant number of
its employees joined via the Group's Graduate Development Scheme, one of the
biggest in the North West.

 

Please note that Ultimate Products is not the owner of Russell Hobbs. The
Group currently has licence agreements in place granting it an exclusive
licence to use the "Russell Hobbs" trademark for cookware and laundry (NB this
does not include Russell Hobbs electrical appliances).

 

For further information, please visit www.upplc.com (http://www.upplc.com) .
 

 

 1.  Details of PDMR / person closely associated with them ('PCA')
 a)  Name                                     Chris Dent
 2.  Details of PDMR / person closely associated with them ('PCA')
 a)  Position / status                        Chief Financial Officer
 b)  Initial notification / amendment         Initial notification
 3.  Details of the issuer, emission allowance market participant, auction
     platform, auctioneer or auction monitor
 a)  Name                                     Ultimate Products Plc
 b)  LEI                                      213800Q5GWTVIW6KJW33
 4.  Details of the transaction(s): section to be repeated for (i) each type of
     instrument;

(ii) each type of transaction; (iii) each date; and (iv) each place where
     transactions have been conducted
 c)  Description of the financial instrument  Ordinary shares of 0.25p each in the capital of Ultimate Products plc

                                              ISIN: GB00BYX7MG58
 d)  Nature of the transaction                Sale and Purchase of Ordinary Shares
 e)  Price and volume

Type  Price (PENCE)  Volume
                                              Sale  52.750         9,749

 

Type      Price (PENCE)  Volume
                                              Purchase  53.365         16,677

 

 f)  Aggregated information

Type  Aggregate Price  Aggregate Volume
                                              Sale  52.750           9,749

      Aggregated volume
 

Type      Aggregate Price  Aggregate Volume
                                              Purchase  53.365           16,677

      Price
 

 g)  Date of the transaction                  12 February 2026
 h)  Place of the transaction                 London Stock Exchange (XLON)

 

 Type      Price (PENCE)  Volume
 Purchase  53.365         16,677

 

 

f)

Aggregated information

 

 Aggregated volume

 

 Price

 

 Type  Aggregate Price  Aggregate Volume
 Sale  52.750           9,749

 

 Type      Aggregate Price  Aggregate Volume
 Purchase  53.365           16,677

 

 

 

g)

Date of the transaction

12 February 2026

h)

Place of the transaction

London Stock Exchange (XLON)

 

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