REG - Ultimate Products - Senior Management Changes

Ultimate ProductsAnnouncement

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RNS Number : 9224W  Ultimate Products PLC  28 August 2025

28 August 2025

Ultimate Products plc

("Ultimate Products", "the Company" or "the Group")

 

SENIOR MANAGEMENT CHANGES

 

Ultimate Products, the owner of a number of leading homeware brands including
Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), is
pleased to announce a number of senior management promotions, with the
following members of the Group's Operating Board moving into C-suite roles:

-       Duncan Singleton, currently Trading Director, to be promoted to
Chief Commercial Officer

-       David Bloomfield, currently Supply Chain Director, to be
promoted to Chief Supply Chain Officer

-       Craig Holden, currently Operations & HR Director, to be
promoted to Chief Operating Officer

-       Katie Maxwell, currently Trading Director, to be promoted to
Chief Product Officer

-       Tracy Carroll, currently Brand Director, to be promoted to Chief
Marketing Officer

These promotions strengthen the representation of the Group's key functions at
the highest level of the business and ensures their direct involvement in
strategic decision-making, supporting our long-term growth ambitions.

Biographies

Duncan Singleton has over 30 years of experience in the Small Domestic
Appliances ("SDA") industry, including 20 years at Ultimate Products, where
he currently oversees the SDA division, which is the Group's largest. He has
played a pivotal role in the growth and success of the Salter and Beldray
brands, helping to elevate their market presence and performance. His
expertise is further recognised through his role as Chair of the British Home
Enhancement Trade Association's SDA Committee.

David Bloomfield spent over 20 years with JD Williams in supply chain
management before joining Ultimate Products in 2007. With extensive expertise
in Far East factory management, David has been a panellist at various supply
chain conferences across the UK and Europe. Since 2008 he has attended the
Main Board and leads the logistics function that underpins the Group's
operational capability and retail partnerships.

Craig Holden joined Ultimate Products in 2006 and has since held a broad range
of senior operational roles across the business. He currently oversees the
company's operational sites across the world, as well as the people function.
He led the launch of the Group's transformational graduate development scheme,
which is now one of the largest in the North-West. He has also managed
numerous important projects including the creation of a European showroom, and
served as general manager of the Group's Far East operations.

Katie Maxwell leads the Group's Housewares function, its second largest
division, and is the first person to progress from the Graduate Development
Scheme to the Operating Board and now the C-suite. Katie has played a key role
in driving innovation within the Group's product portfolio, aligning its
product development with its branded strategy. Katie is also Deputy Chair of
the ESG Committee and has championed Ultimate Products' ESG strategy with a
particular focus on driving environmental initiatives within the Group's
teams. She plays an active role in the Leadership programme, nurturing talent
and empowering employees to progress.

Tracy Carroll joined Ultimate Products in December 2022 as the company's first
Brand Director, which has seen her lead the brand & marketing strategy,
and manage our communications function. Tracy has also led the successful
rebrands of both Salter and Beldray. Tracy is vastly experienced with a
30-year career in marketing, having previously launched and grown the OXO
homeware brand in the UK and EU during her time at Helen of Troy.

Founder role change

As part of these changes, Simon Showman, founder and current Chief Commercial
Officer, transitions to the role of President and Founder with effect from 1
September 2025, replacing Barry Franks, who remains a major shareholder. In
his new role, Simon will support the Group's European business and product
development function. He will remain on the Board and continues to be the
Group's largest shareholder.

 

Andrew Gossage, CEO, commented:

 "I am very pleased to be promoting this exceptional group of individuals to
C-suite roles. They have each made a massive contribution to Ultimate
Products, and bring relentless professionalism, dedication and passion to
their roles. We are fortunate to have such enviable strength and depth of
talent within our business, and their promotions also illustrate the Group's
ability to provide fantastic opportunities for career progression across all
functions.

 

"I am also delighted that Simon will continue to play an important role in the
business, with a particular focus on realising the exciting opportunities that
we see for this business in Europe. I look forward to continuing to work
closely with this new-look senior team as we pursue our mission to provide
beautiful and more sustainable products for every home."

 

Simon Showman, President and Founder, commented:

"Nearly 30 years after founding Ultimate Products, I am incredibly proud that
the business has become a place where talented people can join in junior or
mid-level roles and progress to some of our most senior leadership positions.
I have seen each of these promoted colleagues grow into outstanding leaders
who understand our business, culture and industry inside out, and their
promotions demonstrate the calibre of talent we have at every level at
Ultimate Products.

 

"Although my role is evolving, I look forward to remaining actively involved
in the business, with a particular focus on driving our international growth,
especially in Europe, and on developing the branded products our customers
love. Andrew and the wider team will continue to have my full support as we
pursue our long-term growth ambitions."

 

For more information, please contact:

 

Ultimate Products +44 (0) 161 627 1400

Andrew Gossage, CEO

Chris Dent, CFO

 

Shore Capital +44 (0) 20 7408 4090

Malachy McEntyre/ Isobel Jones (Corporate Broking)

Mark Percy/ David Coaten/ Harry Davies-Ball (Corporate Advisory)

 

Cavendish Capital Markets Limited + 44 (0)20 7220 0500

Matt Goode/ Callum Davidson/ Trisyia Jamaludin (Corporate Finance)

Matt Lewis (Corporate Broking)

 

Sodali & Co +44 (0) 207 250 1446

Rob Greening/ Sam Austrums/ Oliver Banks

 

 

Notes to Editors

Ultimate Products is the owner of a number of leading homeware brands
including Salter (the UK's oldest houseware brand, established in 1760) and
Beldray (a laundry, floor care, heating and cooling brand that was established
in 1872). According to its market research, nearly 80% of UK households own at
least one of the Group's products.

 

Ultimate Products sells to over 300 retailers across 38 countries, and
specialises in five product categories: Small Domestic Appliances; Housewares;
Laundry; Audio; and Heating and Cooling. Other brands include Progress
(cookware and bakeware), Kleeneze (laundry and floorcare), Petra (small
domestic appliances) and Intempo (audio).

 

The Group's products are sold to a broad cross-section of both large national
and international multi-channel retailers as well as smaller national retail
chains, incorporating discount retailers, supermarkets, general retailers and
online retailers.

 

Founded in 1997, Ultimate Products employs over 370 staff, a significant
number of whom have joined via the Group's graduate development scheme, and is
headquartered in Oldham, Greater Manchester, where it has design, sales,
marketing, buying, quality assurance, support functions and warehouse
facilities across two sites. Manor Mill, the Group's head office, includes a
spectacular 20,000 sq ft showroom that showcases each of its brands. In
addition, the Group has an office and showroom in Guangzhou, China and in
Paris, France.

 

Please note that Ultimate Products is not the owner of Russell Hobbs. The
company currently has licence agreements in place granting it an exclusive
licence to use the "Russell Hobbs" trademark for cookware and laundry (NB this
does not include Russell Hobbs electrical appliances).

 

For further information, please visit www.upplc.com
(https://url.avanan.click/v2/___http:/www.upplc.com/___.YXAxZTpzaG9yZWNhcDphOm86NDA2ZGRkNGUzYzZiMGJkNzM2ZjhlOWMzYjljYTZmZWI6NjpiZGYyOjkxZjUxNGE0MjE5NTA5MTViMmU2MGU3ODRhZjg2YTc1MDFhMTRlMDJlZjExODU2YzFlZDk3NDgwYmI2NjRiZDY6cDpU)
.

 

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