** Shares of United Spirits UNSP.NS rise as much as 6.24% to 1,481 rupees, its highest since June 17
** Indian arm of spirit maker Diageo DGE.L reports nearly 41% rise in quarterly profit at 4.72 billion rupees ($53.70 million)
** Co's revenue from operations increases 7.81% to 71.92 billion rupees
** JP Morgan ("Buy") says co's quarterly performance was significantly ahead of street expectations, despite Maharashtra tax hike impact
** Macquarie says tax hike in Maharashtra remains a risk to growth
** More than 3.62 million shares change hands vs 30-day avg of 797,100 shares
** Stock recommended "Buy" on average by 23 analysts; median PT at 1,575 rupees - LSEG data
** YTD, stock down 8.89%
($1 = 87.8950 Indian rupees)
(Reporting by Mridula Kumar)
((Mridula.kumar@thomsonreuters.com))