** Shares of alcohol beverage co United Spirits UNSP.NS rise as much as 1% to 1342 rupees before reversing course
** Co to sell its entire stake in Indian Premier League franchise Royal Challengers Bengaluru for $1.78 billion
** United Spirits says deal is a milestone as it sharpens its focus on its core alcohol business
** ICICI Securities says the sale would further lead to value unlocking for UNSP
** UNSP last down 0.7% at 1318 rupees as of 9.55 a.m. IST
** More than 727,808 shares change hand by 9.55 am IST vs 30-day avg of 887,372 shares
** UNSP rated "buy" on avg; median PT at 1606 rupees- data compiled by LSEG
** YTD, UNSP down ~9%
(Reporting by Komal Salecha in Bengaluru)
((Komal@thomsonreuters.com))