** Shares of consumer lending firms Synchrony Financial
SYF.N and Bread Financial BFH.N rise on Wed after Donald
Trump secured a dramatic comeback to the White House, with
analysts predicting a rollback in Consumer Financial Protection
Bureau (CFPB) regulations and litigation
** Trump is expected to dismiss CFPB Director Rohit Chopra
after his inauguration, allowing for a rollback in recent
litigation and rules such as capping late fees for credit cards,
BTIG analyst Isaac Boltansky said in an investor note
** SYF shares jumped ~16% to an all-time high and was last
at $65.78
** BFH also jumped ~14% to $59.94, hitting its highest level
since March 2022 and on track for biggest pct daily gain since
Feb. 2023
** Other consumer lending firms were also trading higher:
Credit Acceptance Corp CACC.O rose 6% to $460 and Upbound
Group UPBD.O rose 6% to $32.75
(Reporting by Chibuike Oguh in New York)
((Chibuike.Oguh@thomsonreuters.com; +332-219-1834; Reuters
Messaging: chibuike.oguh.thomsonreuters.com@reuters.net))