Adds shares
** Shares of Urban Company URBN.NS decline 3.4% to 152.49 rupees
** Drop after two global brokerages start coverage of recently-listed home services provider at a discount price to last close, citing "premium" valuations
** Goldman Sachs initiates coverage on Urban Company URBN.NS with "neutral" rating, price target of 140 rupees - an 11% discount to last closing price
** Morgan Stanley starts with "underweight," price target of 117 rupees, implying 26% downside from last close; says stock's "growth is in the price"
** MS says co has large addressable market in online home services and expects co's consumer services net transaction value to grow at 18-22% CAGR over FY25-28
** However says investments in Instahelp will drag profitability in the near-term
** URBN down ~8% since debut on September 17
(Reporting by Manvi Pant)