India's Urban Company rises as Emkay Global initiates coverage with 'buy'

Urban

24/08/2026 05:41

** Shares of Urban Company URBN.NS up 5.2% to 166.5 rupees 
** Brokerage Emkay Global initiates coverage with "buy" rating and a PT of 190 rupees, which is ~20% upside to last close
** Analysts at Emkay says URBN is the leader of India's online home services market, whose large total addressable market and highly unorganized nature provide the company with a long-growth runway
** "While the street is concerned about UC's InstaHelp foray given the upfront cash burn, we believe this is the right playbook to improve platform stickiness and drive cross-sell," brokerage says
** Emkay Global expects URBN to turn profitable in FY30, as company is incubating InstaHelp and Native, and international business profitability is "suboptimal"
** Stock trading above its 50-day, 200-day simple moving avgs since start of Aug, indicating bullish sentiment
** More than 18 million shares traded, 1.8x their 30-day moving avg
** Avg rating of 7 analysts is "hold" and median PT is 137.5 rupees, data compiled by LSEG
** YTD, URBN stock up ~25%

 (Reporting by Anuran Sadhu in Bengaluru)
 ((Anuran.Sadhu@thomsonreuters.com; +91 8697274436;))