India's Urban Company rises as Emkay Global initiates coverage with 'buy'

Urban

24/08/2026 06:13

Updates
** Shares of Urban Company URBN.NS up 6.7% at 169.1 rupees 
** Brokerage Emkay Global initiates coverage with "buy" and a PT of 190 rupees, which is ~20% upside to last close
** Analysts at Emkay says URBN is the leader of India's online home services market, whose large total addressable market and highly unorganized nature provide the company with a long-growth runway
** "While the street is concerned about UC's InstaHelp foray given the upfront cash burn, we believe this is the right playbook to improve platform stickiness and drive cross-sell," brokerage says
** Emkay Global expects URBN to turn profitable in FY30
** Stock was also in focus as URBN sued Kent RO over its water prufier ads, prompting Kent to pull down those ads
** More than 26.4 million shares traded, 2.6x their 30-day moving avg
** Avg rating of 7 analysts is "hold" and median PT is 137.5 rupees, data compiled by LSEG
** YTD, URBN stock up ~25%

 (Reporting by Anuran Sadhu in Bengaluru)
 ((Anuran.Sadhu@thomsonreuters.com; +91 8697274436;))