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Microsoft sued by software company Veeva over 'Viva' branding

By Blake Brittain
       Feb 4 (Reuters) - Pharmaceutical software company Veeva
Systems  VEEV.N  has sued Microsoft  MSFT.O  in California
federal court, alleging Microsoft's Viva business software
infringes its trademarks.
    Veeva told the court on Monday that Microsoft Viva, a suite
of applications for employee communication and engagement, will
cause consumer confusion with Veeva's software.
    Veeva asked the court to force the tech giant to stop using
its Viva branding and requested an unspecified amount of
monetary damages.
    Spokespeople for Microsoft did not immediately respond to a
request for comment on Tuesday. A Veeva spokesperson said the
company is confident in its case and looks forward to "resolving
the issue."
    Pleasanton, California-based Veeva specializes in
cloud-based software for the pharmaceutical industry. Its
products include software for managing customer relationships,
content management and data analysis.
    The complaint said that Microsoft offers similar business
management and collaboration software under the Viva name. Veeva
said Microsoft's similarly named software will cause market
confusion, and noted that news articles and transcripts of
Microsoft earnings calls have referred to its software as
"Veeva."
    The case is Veeva Systems Inc v. Microsoft Corp, U.S.
District Court for the Northern District of California, No.
3:25-cv-01110.
    For Veeva: Morgan Smith and Douglas Rettew of Finnegan
Henderson Farabow Garrett & Dunner
    For Microsoft: attorney information not yet available

 (Reporting by Blake Brittain in Washington)

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