VF Corp rises after JP Morgan upgrades to 'neutral'

VF

09/10/2026 16:59

** Shares of apparel retailer VF Corp VFC.N up ~3% at $14.90
** J.P. Morgan raises rating to "neutral" from "underweight"; maintains PT of $18 
** Brokerage says VF's FY27 sales and profit on track to meet or beat consensus
** Sees growth anchored by outdoor brands — The North Face, Timberland and Altra
** J.P. Morgan says declines in Vans are being contained, with Spring '27 wholesale orders giving "high visibility" to second-half improvement
** Says co remains on track to reach roughly 10% operating margins by FY29, helped by more full-price selling, better inventory planning and a shift toward higher-margin brands and premium products 
** Eight of 25 brokerages rate stock "buy" or "higher", 15 "hold" and two "sell"; their median PT is $16 — data compiled by LSEG
** Up to last close, stock down about 20% YTD

 (Reporting by Shania S Thomas in Bengaluru)
 ((shanias.thomas@thomsonreuters.com))