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RNS Number : 5791U Victorian Plumbing Group PLC 26 February 2026
26 February 2026
Victorian Plumbing Group plc
("Victorian Plumbing" or the "Company")
Director / PDMR Dealings
Victorian Plumbing (AIM: VIC), the UK's leading bathroom retailer, announces
that it received notification today that the following options over ordinary
shares of £0.001 each ("Ordinary Shares") were exercised by PDMRs on 25
February 2026 ("Exercise"):
Name Position Number of Ordinary Shares
Daniel Barton CFO 87,527 Ordinary Shares granted and vested pursuant to the Company's Deferred
Bonus Plan (FY23 Award)
Stephnie Judge Group MD and CEO Designate 99,456 Ordinary Shares granted and vested pursuant to the Company's Deferred
Bonus Plan (various Awards)
186,983 Ordinary Shares held in the Victorian Plumbing Group Employee Benefit
Trust have been utilised to satisfy the Exercise.
In addition, the Company has been notified that the following Ordinary Shares
were sold to cover the tax liabilities and dealing costs resulting from the
Exercise:
Name Position Number of Ordinary Shares Price
Daniel Barton CFO 54,000 £0.836426 per Ordinary Share
Stephnie Judge Group MD and CEO Designate 60,350 £0.826 per Ordinary Share
Following these transactions:
· Daniel Barton holds 306,589 Ordinary Shares, representing
approximately 0.1% of the Ordinary Shares in issue; and
· Stephnie Judge holds 2,494,916 Ordinary Shares, representing
approximately 0.8% of the Ordinary Shares in issue.
NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING
MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM
1. Details of PDMR
a) Name Daniel Barton
Stephnie Judge
2. Reason for the notification
a) Position/status Daniel Barton - Chief Financial Officer
Stephnie Judge - Group Managing Director and CEO Designate
b) Initial notification / Amendment Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name Victorian Plumbing Group plc
b) LEI 894500R59II0S4WXGZ04
4. Details of the transaction(s): section to be repeated for (i) each type
of instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary Shares of £0.001 each ("Ordinary Shares")
b) Identification code ISIN: GB00BNVVHD43
c) Nature of the transaction Exercise of share options granted pursuant to the Victorian Plumbing Group plc
Deferred Bonus Plan
d) Price(s) and volume(s) Price Number of Ordinary Shares
Nil Daniel Barton - 87,527
Nil Stephnie Judge - 99,456
e) Aggregated information: N/A - single transaction
i. Aggregated volume
ii. price
f) Date of the transaction 25 February 2026
g) Place of the transaction Outside a trading venue
e) Aggregated information:
i. Aggregated volume
ii. price
N/A - single transaction
f) Date of the transaction
25 February 2026
g) Place of the transaction
Outside a trading venue
1. Details of the person discharging managerial responsibilities/person
closely associated
a) Name Daniel Barton
Stephnie Judge
2. Reason for the notification
a) Position/status Daniel Barton - Chief Financial Officer
Stephnie Judge - Group Managing Director and CEO Designate
b) Initial notification / Amendment Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name Victorian Plumbing Group plc
b) LEI 894500R59II0S4WXGZ04
4. Details of the transaction(s): section to be repeated for (i) each type
of instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary Shares of £0.001 each ("Ordinary Shares")
b) Identification code ISIN: GB00BNVVHD43
c) Nature of the transaction Sale of Ordinary Shares
d) Price(s) and volume(s) Price Number of Ordinary Shares
£0.836426 Daniel Barton - 54,000
£0.826 Stephnie Judge - 60,350
e) Aggregated information: N/A - single transaction
i. Aggregated volume
ii. price
f) Date of the transaction Daniel Barton - 25 February 2026
Stephnie Judge - 26 February 2026
g) Place of the transaction London Stock Exchange, AIM
e) Aggregated information:
i. Aggregated volume
ii. price
N/A - single transaction
f) Date of the transaction
Daniel Barton - 25 February 2026
Stephnie Judge - 26 February 2026
g) Place of the transaction
London Stock Exchange, AIM
-ENDS-
For further information, please contact:
Victorian Plumbing Group plc via FTI Consulting
Mark Radcliffe, Chief Executive Officer +44 20 3727 1000
Stephnie Judge, Chief Executive Officer Designate
Daniel Barton, Chief Financial Officer
FTI Consulting (Financial PR) +44 20 3727 1000
Alex Beagley, Harriet Jackson, Amy Goldup, Harleena Chana VictorianPlumbing@fticonsulting.com
(mailto:VictorianPlumbing@fticonsulting.com)
About Victorian Plumbing Group
Victorian Plumbing is the UK's leading bathroom retailer, offering an
unrivalled high-quality product range and excellent stock availability to B2C
and trade customers.
Victorian Plumbing offers its customers a one-stop shop solution for the
entire bathroom with own and third party brands across a wide spectrum of
price points. Victorian Plumbing product design and supply chain strengths are
complemented by its creative and brand-focused marketing strategy to drive
significant and growing traffic to its platforms.
Launched in 2025, the Group also includes MFI, an online-only UK retailer,
offering a growing range of stylish homewares and furniture.
Headquartered in the North West, Victorian Plumbing and MFI employ staff
across several locations in the UK.
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