REG - Victorian Plumbing - Director / PDMR Dealings

Victorian PlumbingAnnouncement

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RNS Number : 9208Y  Victorian Plumbing Group PLC  01 April 2026

1 April 2026

 

Victorian Plumbing Group plc

("Victorian Plumbing" or the "Company")

 

Director / PDMR Dealings

 

Victorian Plumbing (AIM: VIC), the UK's leading bathroom retailer, makes
the following announcement in accordance with the requirements of Article
19(3) of the Market Abuse Regulation (596/2014EU), which is part of UK law
by virtue of the European Union (Withdrawal) Act 2018, in respect of
ordinary shares of £0.001 each in the capital of the Company ("Ordinary
Shares").

 

LTIP Awards

 

On 31 March 2026, awards over Ordinary Shares ("FY26 LTIP Awards") were made
under the Victorian Plumbing Group plc Long Term Incentive Plan ("LTIP").
Following the making of the FY26 LTIP Awards, the Ordinary Share interests of
the under-noted Directors have changed.

 

The FY26 LTIP Awards, made for nil consideration, were:

 

(a)  for Mark Radcliffe, options granted with an exercise price equivalent to
the nominal value of an Ordinary Share; and

 

(b)  for Daniel Barton, nil cost options.

 

 Director        Role at date of grant    Maximum number of Ordinary Shares over which FY26 LTIP Awards are made
 Mark Radcliffe  Chief Executive Officer  357,462*
 Daniel Barton   Chief Financial Officer  734,584

 

*Mark Radcliffe's award was pro-rated to reflect the Board changes effective 1
April 2026, pursuant to his transition from Chief Executive Officer to
Non‑Executive Founder Director.

 

The vesting of the FY26 LTIP Awards is subject to the following targets:

 

(a)  62.5% is subject to an adjusted diluted earnings per share target; and

 

(b)  37.5% is subject to continued employment,

 

both measured over the three-year performance period ending 30 September
2028. A two-year holding period will apply following the vesting date.

 

DBP Award

 

Further, on 31 March 2026, Stephnie Judge (Group Managing Director and Chief
Executive Officer Designate at the date of grant), was granted an award ("FY26
DBP Award") under the Victorian Plumbing Group plc Deferred Bonus Plan
("DBP").

 

The maximum number of Ordinary Shares subject to the nil cost options granted
under the FY26 DBP Award is 277,866.

 

The vesting of the FY26 DBP Award is subject to Company performance targets
measured over the twelve-month performance period ending 30 September 2026,
with vesting occurring in three tranches over the two-year period following
the date when measurement of the performance targets have been confirmed.

 

There were 328,769,068 Ordinary Shares in issue at the time of this
notification (not including those Ordinary Shares which may be issued in
accordance with the FY26 LTIP Awards or FY26 DBP Award).

 

NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING
MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM

 

 1.   Details of PDMR
 (a)  Name                                     Mark Radcliffe

                                               Daniel Barton
 2.   Reason for notification
 (a)  Position/Status, at the date of grant    Mark Radcliffe - Chief Executive Officer

                                               Daniel Barton - Chief Financial Officer
 (b)  Initial notification / amendment         Initial Notification

 3.   Details of the Issuer
 (a)  Name                                     Victorian Plumbing Group plc

 (b)  LEI                                      894500R59II0S4WXGZ04

 4.   Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transaction(s) have been conducted
 (a)  Description of the financial instrument  Ordinary Shares

 (b)  Nature of the transaction                Awards made pursuant to the Victorian Plumbing Group plc Long Term Incentive
                                               Plan

 (c)  Price(s) and volume                      Price(s)  Volume(s)
                                               Nil       Mark Radcliffe - 357,462 Ordinary Shares
                                               Nil       Daniel Barton - 734,584 Ordinary Shares

 

 (d)  Aggregated information                   n/a

 (e)  Date of the transaction                  31 March 2026

 (f)  Place of the transaction                 Outside a trading venue

 

 

(d)

Aggregated information

n/a

 

(e)

Date of the transaction

31 March 2026

 

(f)

Place of the transaction

Outside a trading venue

 

 

 

 1.   Details of PDMR
 (a)  Name                                     Stephnie Judge
 2.   Reason for notification
 (a)  Position/Status at the date of grant     Group Managing Director and Chief Executive Officer Designate
 (b)  Initial notification / amendment         Initial Notification

 3.   Details of the Issuer
 (a)  Name                                     Victorian Plumbing Group plc

 (b)  LEI                                      894500R59II0S4WXGZ04

 4.   Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transaction(s) have been conducted
 (a)  Description of the financial instrument  Ordinary Shares

 (b)  Nature of the transaction                Awards made pursuant to the Victorian Plumbing Group plc Deferred Bonus Plan

 (c)  Price(s) and volume                      Price(s)  Volume(s)
                                               Nil       277,866 Ordinary Shares

 

 (d)  Aggregated information                   n/a

 (e)  Date of the transaction                  31 March 2026

 (f)  Place of the transaction                 Outside a trading venue

 

 

(d)

Aggregated information

n/a

 

(e)

Date of the transaction

31 March 2026

 

(f)

Place of the transaction

Outside a trading venue

 

 

 

-ENDS-

 

 

For further information, please contact:

 

 Victorian Plumbing Group plc                                via FTI Consulting

 Stephnie Judge, Chief Executive Officer                     +44 20 3727 1000

 Daniel Barton, Chief Financial Officer

 FTI Consulting (Financial PR)                               +44 20 3727 1000

 Alex Beagley, Harriet Jackson, Amy Goldup, Harleena Chana   VictorianPlumbing@fticonsulting.com

                                                           (mailto:VictorianPlumbing@fticonsulting.com)

 Houlihan Lokey UK Ltd (Nominated Adviser)                   +44 20 7839 3355

 Sam Fuller, Tim Richardson

 Barclays Bank PLC (Joint Broker)                            +44 20 7623 2323

 Nicola Tennent, Stuart Muress

 Canaccord Genuity Limited (Joint Broker)                    +44 20 7597 5970

 Bobbie Hilliam, Elizabeth Halley-Stott

About Victorian Plumbing Group

Victorian Plumbing is the UK's leading bathroom retailer, offering an
unrivalled high-quality product range and excellent stock availability to B2C
and trade customers.

Victorian Plumbing offers its customers a one-stop shop solution for the
entire bathroom with own and third party brands across a wide spectrum of
price points. Victorian Plumbing product design and supply chain strengths are
complemented by its creative and brand-focused marketing strategy to drive
significant and growing traffic to its platforms.

Launched in 2025, the Group also includes MFI, an online-only UK retailer,
offering a growing range of stylish homewares and furniture.

Headquartered in the North West, Victorian Plumbing and MFI employ staff
across several locations in the UK.

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