Victorian Plumbing - Director/PDMR Dealings
16 July 2026
Victorian Plumbing Group plc
("Victorian Plumbing" or "Company")
Director / PDMR Dealings
Victorian Plumbing (AIM: VIC), the UK's leading bathroom retailer, announces that on 15 July 2026, Daniel Barton (Chief Financial Officer) exercised options over 13,329 ordinary shares of £0.001 each ("Ordinary Shares") at a price of 67.52p per share pursuant to the Company's Save As You Earn Scheme (2023 Award) ("Exercise").
13,329 Ordinary Shares held in the Victorian Plumbing Group Employee Benefit Trust have been used to satisfy the Exercise.
In addition, the Company has been notified that, following the Exercise, Daniel Barton sold 13,329 Ordinary Shares at a price of 77.20p per Ordinary Share.
Following these transactions, Daniel Barton holds 306,589 Ordinary Shares, representing approximately 0.1% of the Ordinary Shares in issue.
The Notification of Dealing Forms provided in accordance with the requirements of UK MAR are set out below in relation to the transactions listed above
.
NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM
1. Details of PDMR
a) Name
Daniel Barton
2. Reason for the notification
a) Position/status
Chief Financial Officer
b) Initial notification / Amendment
Initial notification
3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name
Victorian Plumbing Group plc
b) LEI
894500R59II0S4WXGZ04
4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument
Options over ordinary shares of £0.001 each
b) Identification code
ISIN: GB00BNVVHD43
c) Nature of the transaction
Exercise of options over ordinary shares of £0.001 each granted pursuant to the Victorian Plumbing Group plc Save As You Earn Scheme (2023 Award)
d) Price(s) and volume(s)
Price
Number of Ordinary Shares
67.52p
13,329
e) Aggregated information:
i. Aggregated volume
ii. price
N/A - single transaction
f) Date of the transaction
15 July 2026
g) Place of the transaction
Outside a trading venue
1. Details of PDMR
a) Name
Daniel Barton
2. Reason for the notification
a) Position/status
Chief Financial Officer
b) Initial notification / Amendment
Initial notification
3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name
Victorian Plumbing Group plc
b) LEI
894500R59II0S4WXGZ04
4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument
Sale of ordinary shares of £0.001 each
b) Identification code
ISIN: GB00BNVVHD43
c) Nature of the transaction
Sale of ordinary shares of £0.001
d) Price(s) and volume(s)
Price
Number of Ordinary Shares
77.20p
13,329
e) Aggregated information:
i. Aggregated volume
ii. price
N/A - single transaction
f) Date of the transaction
15 July 2026
g) Place of the transaction
Outside a trading venue
-ENDS-
For further information, please contact:
Victorian Plumbing Group plc
Stephnie Judge, Chief Executive Officer
Daniel Barton, Chief Financial Officer
via FTI Consulting
+44 20 3727 1000
FTI Consulting (Financial PR)
Emma Hall, Harriet Jackson, Amy Goldup, Harleena Chana
+44 20 3727 1000
VictorianPlumbing@fticonsulting.com
About us
Victorian Plumbing is the UK's leading bathroom retailer, offering an unrivalled high-quality product range and excellent stock availability to B2C and trade customers.
Victorian Plumbing offers its customers a one-stop shop solution for the entire bathroom with own and third party brands across a wide spectrum of price points. Victorian Plumbing product design and supply chain strengths are complemented by its creative and brand-focused marketing strategy to drive significant and growing traffic to its platforms.
The Group also includes MFI, an online-only UK retailer launched in 2025, offering a growing range of stylish homewares and furniture.
Headquartered in the North West, Victorian Plumbing and MFI employ staff across several locations in the UK.
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