Launch of Mobile App

Virgin Wines UK

26/03/2026 07:00

RNS Number : 1689Y

Virgin Wines UK PLC

26 March 2026

 

26 March 2026

 

("Virgin Wines", the "Company" or the "Group")

 

Launch of Mobile App

 

Virgin Wines UK plc, one of the UK's leading direct-to-consumer online wine retailers, is pleased to announce the launch of its first-ever mobile app, which is now available on iOS and Android.

 

Providing a simpler, more intuitive way to browse, discover and buy wines from Virgin Wines' exclusive range, the app was designed as a natural extension of the website experience and makes finding wines customers will love faster and easier than ever. App users will receive additional offers, including exclusive and limited-time deals delivered via notifications, alongside the ability to earn Virgin Points on purchases.

 

The app also includes new functionality and enhances personalisation, including the new "wine cellar", enabling customers to build a personalised record of their wine journey. Users can rate bottles, save tasting notes, revisit past purchases, save wines for later and quickly re-order their favourites, all in one place, while also receiving personalised recommendations which improve over time based on their preferences and tastes.  

 

The launch of the app represents an important strategic milestone within Virgin Wines' medium-term growth strategy, with investments in enhancing its use of technology being a key pillar within this. The app will continue to strengthen Virgin Wines' customer engagement, enabling use of push notifications, while also evolving its approach and driving user experience.

 

Jay Wright, Chief Executive Officer of Virgin Wines, commented:

"We're excited to launch our first-ever app, opening up a world of wine at our customers' fingertips. The app enables users to explore our range and select their wines more easily than ever, while providing enhanced functionality, increased personalisation and exclusive app-only offers. We are confident the app will further enhance our customer experience and deliver strong engagement. We also believe it will generate incremental sales from our existing members, as well as introducing an additional route to acquire new customers, representing clear progress against our medium-term growth strategy."

 

- Ends -

Enquiries:

Virgin Wines UK plc
Jay Wright, CEO
Amanda Cherry, CFO
Cavendish
(Nominated Adviser and Sole Broker)
Matt Goode, Seamus Fricker, Elysia Bough (Corporate Finance)
Matt Lewis (Corporate Broking)
Hudson Sandler
(Public Relations)
Dan de Belder
Harry Griffiths
Jackson Redley
Via Hudson Sandler
Tel: +44 20 7220 0500
virginwines@hudsonsandler.com
Tel: +44 20 7796 4133

 

Notes to editors:

About Virgin Wines

Virgin Wines is one of the UK's largest direct-to-consumer online wine retailers. It is an award-winning business which has a reputation for supplying and curating high quality products, excellent levels of customer service and innovative ways of retailing.

The Company was established in 2000 by the Virgin Group and was subsequently acquired by Direct Wines in 2005 before being bought out by the Virgin Wines management team, led by CEO Jay Wright and former CFO Graeme Weir, in 2013. It listed on the London Stock Exchange's Alternative Investment Market (AIM) in 2021.Virgin Wines is headquartered in Norwich, with two fully bonded national distribution centres in Preston and Bolton. It stocks over 650 wines sourced from more than 40 trusted winemaking partners and suppliers around the world which it sells to a large active customer base of over 140k, the majority of whom are on one of the Group's subscription schemes.

The Company drives the majority of its revenue through its WineBank proposition, using a variety of marketing channels, as well as through its 30 strong Wine Advisor team, Discovery Club subscription programme and Pay As You Go service.

The Company also has a fast-growing Commercial division, as well as having recently launched Warehouse Wines, its DTC value proposition in 2024.

Along with its extensive range of award-winning products, Virgin Wines was delighted that its flagship WineBank service was awarded 'Wine Club of the Year' at the 2024 IWC Awards, as well as being voted by UK consumers as Online Retailer of the Year for 2025 at the People's Choice Awards. In addition, in 2023 the Group's Buying Director, Sophie Lord, was named Buyer of the Year by Decanter magazine. 

https://www.virginwinesplc.co.uk/

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