RCS - Virgin Wines UK PLC - Launch of Mobile App

Virgin Wines UKAnnouncement

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RNS Number : 1689Y  Virgin Wines UK PLC  26 March 2026

26 March 2026

 

("Virgin Wines", the "Company" or the "Group")

 

Launch of Mobile App

 

Virgin Wines UK plc, one of the UK's leading direct-to-consumer online wine
retailers, is pleased to announce the launch of its first-ever mobile app,
which is now available on iOS and Android.

 

Providing a simpler, more intuitive way to browse, discover and buy wines from
Virgin Wines' exclusive range, the app was designed as a natural extension of
the website experience and makes finding wines customers will love faster and
easier than ever. App users will receive additional offers, including
exclusive and limited-time deals delivered via notifications, alongside the
ability to earn Virgin Points on purchases.

 

The app also includes new functionality and enhances personalisation,
including the new "wine cellar", enabling customers to build a personalised
record of their wine journey. Users can rate bottles, save tasting notes,
revisit past purchases, save wines for later and quickly re-order their
favourites, all in one place, while also receiving personalised
recommendations which improve over time based on their preferences and tastes.
 

 

The launch of the app represents an important strategic milestone within
Virgin Wines' medium-term growth strategy, with investments in enhancing its
use of technology being a key pillar within this. The app will continue to
strengthen Virgin Wines' customer engagement, enabling use of push
notifications, while also evolving its approach and driving user experience.

 

Jay Wright, Chief Executive Officer of Virgin Wines, commented:

"We're excited to launch our first-ever app, opening up a world of wine at our
customers' fingertips. The app enables users to explore our range and select
their wines more easily than ever, while providing enhanced functionality,
increased personalisation and exclusive app-only offers. We are confident the
app will further enhance our customer experience and deliver strong
engagement. We also believe it will generate incremental sales from our
existing members, as well as introducing an additional route to acquire new
customers, representing clear progress against our medium-term growth
strategy."

 

- Ends -

Enquiries:

 Virgin Wines UK plc                                            Via Hudson Sandler

 Jay Wright, CEO

 Amanda Cherry, CFO

 Cavendish

 (Nominated Adviser and Sole Broker)

 Matt Goode, Seamus Fricker, Elysia Bough (Corporate Finance)

 Matt Lewis (Corporate Broking)

 Hudson Sandler

 (Public Relations)

 Dan de Belder

 Harry Griffiths

 Jackson Redley

                                                                Tel: +44 20 7220 0500

                                                                virginwines@hudsonsandler.com (mailto:virginwines@hudsonsandler.com)

                                                                Tel: +44 20 7796 4133

 

Notes to editors:

About Virgin Wines

Virgin Wines is one of the UK's largest direct-to-consumer online wine
retailers. It is an award-winning business which has a reputation for
supplying and curating high quality products, excellent levels of customer
service and innovative ways of retailing.

The Company was established in 2000 by the Virgin Group and was subsequently
acquired by Direct Wines in 2005 before being bought out by the Virgin
Wines management team, led by CEO Jay Wright and former CFO Graeme Weir,
in 2013. It listed on the London Stock Exchange's Alternative Investment
Market (AIM) in 2021.Virgin Wines is headquartered in Norwich, with two
fully bonded national distribution centres in Preston and Bolton. It stocks
over 650 wines sourced from more than 40 trusted winemaking partners and
suppliers around the world which it sells to a large active customer base of
over 140k, the majority of whom are on one of the Group's subscription
schemes.

The Company drives the majority of its revenue through its WineBank
proposition, using a variety of marketing channels, as well as through its 30
strong Wine Advisor team, Discovery Club subscription programme and Pay As You
Go service.

The Company also has a fast-growing Commercial division, as well as having
recently launched Warehouse Wines, its DTC value proposition in 2024.

Along with its extensive range of award-winning products, Virgin Wines was
delighted that its flagship WineBank service was awarded 'Wine Club of the
Year' at the 2024 IWC Awards, as well as being voted by UK consumers as Online
Retailer of the Year for 2025 at the People's Choice Awards. In addition, in
2023 the Group's Buying Director, Sophie Lord, was named Buyer of the Year
by Decanter magazine.

https://www.virginwinesplc.co.uk/ (https://www.virginwinesplc.co.uk/)

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